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Get ready to elevate your team's skills and creativity! Welcome to our in-house training request form for an inspiring service design workshop. The SDN Academy is happy to work with you on a one-to-one basis to plan customised service design solutions for your organisation.

Want to bring the expertise and resources of the Service Design Network to your organisation? 
Learn from SDN-accredited trainers, world-wide. 

Or contact us directly via email at



The customised training programme not only addresses your company's specific challenges but also empowers you to select the service design skills most relevant to your organisation's need​.

customised training

Embarking on a customised training programme with accreditation offers a dual advantage, uniquely tailored to elevate your team's skills while providing official recognition.

SDN academy Course 

By opting for a pre-existing course tailored exclusively for your company, you benefit from a proven curriculum designed to address essential skills and knowledge areas while still catering to your team's specific requirements.

Keynote or invite speaking engagement

Opting for a keynote or speaker engagement for your team promises an inspiring and insightful experience with immediate impact.




Prof. Birgit Mager

Birgit Mager is Co-Founder and President of the Service Design Network, the leading non-profit organisation committed to global development and innovation within the practice of service design. Since 1995, Birgit Mager has held the first professorship for service design worldwide. 


She regularly conducts tailored service design workshops all around the world both on-site and in hybrid/online modes. Most recent topics are Service Design Basics, Service Design Advanced and Service Design for the Public Sector.  



Jesse Grimes

Jesse is an expert-level independent service design consultant, Senior Vice President of the global Service Design Network (SDN), and Editor-in-Chief of its journal, Touchpoint. He has eleven years’ experience as a service designer.

 He regularly conducts tailored service design workshops all around the world both on-site and in hybrid/online modes. Most recent topics are Innovation, Circular Economy, and Service Design for the Financial Sector. 

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Dr Tina Weisser

Tina Weisser is an expert in organizational strategy and implementation, and has delivered multiple in-house trainings for some of Germany's largest organizations (like BMW, Lufthansa).

She works both on-site and in hybrid/online modes, and works with groups on topics such as Service Design Management, Service Design Leadership and User Research.






In-house Trainings











You can download our info brochure to get further information about the Service Design Network, the SDN Academy, our trainers, benefits and prices. Just click the button below!

  • What is the Service Design Network Academy?
    The SDN Academy is an educational initiative introduced by the Service Design Network (SDN) in 2019. Offering a series of continuing education courses for seasoned practitioners and service design newbies alike, our academy is committed to advancing practitioner knowledge by sharing insights on the latest tools, methods and techniques shaping the future of our industry.
  • What are the criteria for enrolling in a course?
    We do not have specified prerequisites attached to our courses. Nevertheless, our course descriptions provide a clear understanding of the content to be delivered. We, therefore, encourage interested participants to read them carefully and self-identify if the course is the right level based on their background and needs.
  • Where are the courses offered and in which languages?
    Our academy is a global initiative with the objective of providing courses in a multitude of languages. New courses (and their respective language offering) are added to our website on a regular basis. We encourage interested participants to review the program page here to learn more.
  • Do you offer discounts on your lectures & courses?
    We at SDN believe that everyone should get the possibility to join our lectures & courses. If you feel that the prices we offer are too high for your current living situation, please feel free to reach out to us at Service Design Network Members receive a 15% Discount on SDN Academy Tickets. Learn more about the SDN and our Membership here. Service Design Network Student Members receive a 50% Discount Code on SDN Academy Tickets. Learn more about the SDN and our Membership here.
  • Do you offer in-house training programs?
    The academy is pleased to offer customised, in-house training for companies, agencies and academic institutions alike. Inquiries can be directed here.
  • Do I receive a certificate upon completion of a course?
    Yes! Successful completion of some of the courses offered entitles you to an official SDN Academy certificate. More information can be find on the course page.
  • How do I become a trainer?
    SDN is always happy to welcome new members into our group of expert trainers. To ensure we work with the best, we have incorporated a rigorous application process which includes a self-assessment and interview with our accreditation board. To learn more, please see here.
  • How much do academy courses cost?
    Our academy courses vary in price. We recommend that you review the program page here to get an understanding of associated costs.
  • What forms of payment do you accept?
    We accept the following means of payment: all credit/debit cards, PayPal, SEPA Direct Debit or Invoice.
  • What is the cancellation/refund policy?
    You may cancel a course up to 30 days prior to, in order to get a full refund. Please visit our Terms and Conditions page to learn more.
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