Free lecture: JTBD & Service Innovation

SDN Academy Online (22 April 2020)


22 April 2020

17:30 - 18:15 WET


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SDN Academy Online

Platform details will be shared with course registrants prior to course



In response to the coronavirus crisis and as a service to our community, the SDN Academy and this trainer are offering this event for free

Course is fully booked​

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Learn more about Jobs Theory, how JTBD can be applied in service innovation and a follow-up Q&A in this SDN Academy Online event.

What to expect?

Have you been meaning to find out more about Jobs To Be Done? Or, have you ever looked at Jobs To Be Done, started reading, got confused and went away again? Or maybe you are using Jobs To Be Done in your work already, and want to compare or validate your approaches? Come along and join Tim for a short introduction to Jobs Theory, thoughts on how JTBD and the Jobs lens can be applied in service innovation, as well as a follow-up Q&A. No milkshakes will be harmed in the making of this session!

Registration deadline: 21 April 2020

This session covers:

  • A background on Jobs Theory

  • Where do JTBD "fit" in Service Design

  • What is a Job anyway?

  • Why Jobs for Service?

  • Job Mapping.

  • Jobs and Job Outcomes as a unit of analysis.

Who is this course for?

Service designers of all levels. 



Tim Macarthur

SDN-accredited Master Trainer

Service & Experience Design Lead at IBM Design

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