Free lecture: JTBD & Service Innovation
SDN Academy Online (22 April 2020)
In response to the coronavirus crisis and as a service to our community, the SDN Academy and this trainer are offering this event for free
Course is fully booked
Other courses may be found on the Courses page
Learn more about Jobs Theory, how JTBD can be applied in service innovation and a follow-up Q&A in this SDN Academy Online event.
What to expect?
Have you been meaning to find out more about Jobs To Be Done? Or, have you ever looked at Jobs To Be Done, started reading, got confused and went away again? Or maybe you are using Jobs To Be Done in your work already, and want to compare or validate your approaches? Come along and join Tim for a short introduction to Jobs Theory, thoughts on how JTBD and the Jobs lens can be applied in service innovation, as well as a follow-up Q&A. No milkshakes will be harmed in the making of this session!
This session covers:
A background on Jobs Theory
Where do JTBD "fit" in Service Design
What is a Job anyway?
Why Jobs for Service?
Jobs and Job Outcomes as a unit of analysis.
Who is this course for?
Service designers of all levels.