Free mini-course: Bad Romance: What gets in the way of business-design relationships?

SDN Academy Online (24 April 2020)


24 April 2020

17:00 - 18:00 BST
(London, UK) 

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SDN Academy Online

Platform details will be shared with course registrants prior to course



In response to the coronavirus crisis and as a service to our community, the SDN Academy and this trainer are offering this event for free

Course language:



"If only they actually understood design, this process would be a hell of a lot easier"

"The compromises they're forcing me to make are going to bite us later"

"The blueprint was never implemented. All of that work...and for what?"

"They just aren't understanding the value this will deliver. Don't they even care about the user experience at all?"

"It's all about numbers: business case... ROI... budgetary approvals. I don't know if I can take any more of this!"

"I can't believe we lost out on this project! Does this client even know what they're looking for?" 

Navigating designer-client relationships can feel a little "Venus/Mars" at the best of times, with clashing ways of doing things, mismatched expectations and a significant amount of communication lost in translation. But it doesn't have to be this way.


Join this workshop to discover simple, effective ways to bridge the disciplinary divides and forge more enjoyable, effective client relationships.

Design works when we work well together!


Registration deadline: 23 April 2020

Who is this course for?

​Anyone: design or client side; in-house, agency or freelance. We've all got lots to learn from each other!



Sarah Yanshin-Hall

Invited lecturer

Principal consultant at Q5

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