Online live course:
The Strategic Role of Service Design in Organisations - A two part course
SDN Academy Online (5-6 Aug 2020)
Learn how service design empower organisations to deliver meaningful strategic value in this SDN Academy Masterclass.
What to expect?
Today, more than ever, the role of design is shaping human needs as we deliver new service models to improve human lives. As design professionals we continue to experiment with new ways to provide solutions for complex problems. During this two-part course, we will learn about the role of service design in organisations today, share insights on how to identify design challenges from an inside and outside-in perspective and, ultimately turn these insights into actions by closing gaps between people, process, policies, platforms.
All trainers are SDN accredited and
considered to be experts in the field
SDN Academy courses advance your professional development with new insights and tools
Successful completion of courses is recognised with a certificate from the SDN Academy
What are the takeaways from this training?
Share insights on main organisational challenges when switching from operational models to human-centric models
Provide a framework on how the multiple roles service design can have in an organisation setting
Illustrate how service design acts as an strategic connector between departments in corporate and consultancy settings
Empower participants to become cultural change agents in their organisations
Who is this course for?
Service Designers; UX Designers; Design Researchers; Experience Designers; Experience Strategists
Session one - lecture based:
How to deconstruct a service and what does that mean to service design?
Current-state assessment of the design field
Organisations as living systems (including organisation dynamics and settings)
What are the multiple roles service design can have in organisations
Session two - activity based:
Participants will identify what role service design has in their organisations (format: ecosystem mapping)
Participants will ideate on how to help their organisations become design lead (format: ideation activity)
Participants will start to plan on how to operationalise service design in their organisations (format: high-level blueprint exercise)
Re-watch the Live Q&A Session with Carol Massá: