Online live course:

Asking the right question - Virtual Class on Problem Framing

SDN Academy Online


30 Oct 2020
14:00 - 17:00 CET

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SDN Academy Online

Platform details will be shared with course registrants prior to course



SDN Member:

€ 150

Public price:

€ 165

Registration closed

Course language:



Join this virtual class and learn more about problem framing in 5 steps in this SDN Academy Masterclass.

What to expect?


Be aware, simple is not always good. Complexity requires complexity. A business strategy has to meet the requirements of its complex environment.


But how do we deal with complexity? Problem framing or refraining! That is, complex or complicated content that is not being simplified, but thoroughly designed and newly ‘framed’. In this way, we better understand, better absorb, better digest and internalise the content.


Participants will learn about the importance of problem framing, later using a template to create their own statement in 5 steps.


What are the takeaways from this training?

  • Context setting: Living in the age of the customer, a complex world where old management mindsets no longer work, facing new types of problems

  • Focusing on people, props, and processes

  • Understanding the context

  • Idealistic vs realistic problem framing process

  • Shifting the perspective

  • Problem framing in 5 steps with template (Template and additional resources have been released under CC4.0):

  • Finding a problem area/ focus area

  • Doing some desk research

  • Creating a problem statement

  • Testing problem statement against checklist

Who is this course for?

All levels



Roman Schoeneboom

SDN accredited Trainer

UX Design Systems Lead, Credit Suisse

This is just one of a range of courses offered by the SDN Academy

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