Online live course:

User Research Masterclass - 

The art of asking

SDN Academy Online


25 Nov, 02 Dec 2020
15:00 - 18:30 CEST 


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SDN Academy Online

Platform details will be shared with course registrants prior to course



Early Bird Ticket until

30 Sept: €336,- 

SDN Member:


Public price:


Course language:


Learn more about research fundamentals and conversation techniques in this SDN Academy Masterclass.

What to expect?


„It is critical to understand the cause of customer needs and not only address the obvious symptoms“


Successfully conducting qualitative user research and deriving strong insights and relevant recommendations in a short time is crucial. In order to understand user needs in detail and also to detect the deeper, non-obvious needs, psychological basics, the skilled use of conversation techniques and a high degree of communication skills are essential. The course will provide a lively mix of introducing and discussing selected theories and practical exercises.

Registration deadline: 24 Nov 2020

What are the takeaways from this training?

  • introduction to essential psychological fundamentals that are relevant for every user interview e.g. perception, mental models, constructivism, cognitive biases, non-violent communication, active listening, body language

  • a set of impactful conversation and questioning techniques from the fields of systemic consulting, coaching and NLP

  • the researcher mindset

Who is this course for?

The workshops are designed for all those who want to deepen their skills in the field of user, UX and service design research or who want to become a user researcher.

Day 1
  • Open questions about Research

  • User Research Fundamentals I

  • Theory & exercises: e.g. Perception, mental models, constructivism

Day 2
  • User Research Fundamentals II

  • Deep Dive Method Interview

  • Empathy & non-violent communication

  • theory & exercises

  • Deep Dive Conversation techniques & exercises



Dr. Tina Weisser

SDN accredited Master Trainer

Innovation and Transformation Consultant

This is just one of a range of courses offered by the SDN Academy

Interested in what else we offer?