Online live course:

Strategic Design in Organisations

SDN Academy Online


04-05 May 2021
09:00 - 11:00 EDT

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SDN Academy Online

Platform details will be shared with course registrants prior to course



Early Bird until 05 Apr '21

SDN Member: €162,-

Non-Member: € 192,-

After 05 Apr '21

SDN Member: € 200,-

Non-Member: € 220,-

Course language:



Learn how service design empower organisations to deliver meaningful strategic value in this SDN Academy Masterclass.

What to expect?


Today, more than ever, the role of design is shaping human needs as we deliver new service models to improve human lives. As design professionals we continue to experiment with new ways to provide solutions for complex problems. During this two-part course, we will learn about the role of service design in organisations today, share insights on how to identify design challenges from an inside and outside-in perspective and, ultimately turn these insights into actions by closing gaps between people, process, policies, platforms.

Registration deadline: 04 May, 2021

What are the takeaways from this training?

  • Share insights on main organisational challenges when switching from operational models to human-centric models

  • Provide a framework on how the multiple roles service design can have in an organisation setting

  • Illustrate how service design acts as an strategic connector between departments in corporate and consultancy settings

  • Empower participants to become cultural change agents in their organisations

Who is this course for?

Service Designers; UX Designers; Design Researchers; Experience Designers; Experience Strategists



“Participating in this course was a unique experience. I joined this course to get an understanding on how I can present to my Senior management what Service design approach is and articulate what it can bring to our organisation. Carol was able to exactly provide this framework in this course and I am already using it to communicate with my Senior management team and they want me to now go ahead and present them with a plan of action.” (Josh, course participant, Aug, 2020)




"Carol's online course was structured really well. In addition to strong practical exercises, Carol expertly breaks down 'Where' and 'How' Service Design fits into growing organisations; she helps provide language to meaningfully explain the practice and the process to others – which may actually be the toughest challenge for any SD practitioner." (Danielcourse participant, Aug, 2020)



Re-Watch the Live Q&A Session 



Carol Massa

SDN accredited Service Design Professional

Service Designer at Harmonic Design

This is just one of a range of courses offered by the SDN Academy

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