Online live course:
User Research Masterclass -
The art of asking
SDN Academy Online
Early Bird Tickets until
22 June, 2021
SDN Member: €306,-
After 22 June, 2021
SDN Member: €350,-
Learn more about research fundamentals and conversation techniques in this SDN Academy Masterclass.
What to expect?
„It is critical to understand the cause of customer needs and not only address the obvious symptoms“
Successfully conducting qualitative user research and deriving strong insights and relevant recommendations in a short time is crucial. In order to understand user needs in detail and also to detect the deeper, non-obvious needs, psychological basics, the skilled use of conversation techniques and a high degree of communication skills are essential. The course will provide a lively mix of introducing and discussing selected theories and practical exercises.
What are the takeaways from this training?
introduction to essential psychological fundamentals that are relevant for every user interview e.g. perception, mental models, constructivism, cognitive biases, non-violent communication, active listening, body language
a set of impactful conversation and questioning techniques from the fields of systemic consulting, coaching and NLP
the researcher mindset
Who is this course for?
The workshops are designed for all those who want to deepen their skills in the field of user, UX and service design research or who want to become a user researcher.
Open questions about Research
User Research Fundamentals I
Theory & exercises: e.g. Perception, mental models, constructivism
User Research Fundamentals II
Deep Dive Method Interview
Empathy & non-violent communication
theory & exercises
Deep Dive Conversation techniques & exercises