Online live course:

Strategic Design in Organisations

SDN Academy Online


10-11 Aug 2021
09:00 - 11:00 EDT

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SDN Academy Online

Platform details will be shared with course registrants prior to course



Early Bird until 10 July '21

SDN Member: €162,-

Non-Member: € 192,-

After 10 Juli '21

SDN Member: € 200,-

Non-Member: € 220,-

Course language:



Learn how service design empower organisations to deliver meaningful strategic value in this SDN Academy Masterclass.

What to expect?


Today, more than ever, the role of design is shaping human needs as we deliver new service models to improve human lives. As design professionals we continue to experiment with new ways to provide solutions for complex problems. During this two-part course, you will learn about the role of service design in organisations today, identify design challenges from an inside and outside-in perspective and, ultimately start to take actions to close gaps between people, process, policies, platforms in your organisation.


Registration deadline: 10 Aug, 2021

What are the takeaways from this training?

  • Introduce key service design concepts that help convey the value of the practice and how to get buy-in to do this work.

  • Share insights on main challenges when doing this work in mid to large size organisations 

  • Illustrate how service design acts as an strategic connector between departments in corporate and consultancy settings

  • Empower participants to become cultural change agents in their organisations

Who is this course for?

Service Designers; UX Designers; Design Researchers; Experience Designers; Experience Strategists



“Participating in this course was a unique experience. I joined this course to get an understanding on how I can present to my Senior management what Service design approach is and articulate what it can bring to our organisation. Carol was able to exactly provide this framework in this course and I am already using it to communicate with my Senior management team and they want me to now go ahead and present them with a plan of action.” (Josh, course participant, Aug, 2020)




"Carol's online course was structured really well. In addition to strong practical exercises, Carol expertly breaks down 'Where' and 'How' Service Design fits into growing organisations; she helps provide language to meaningfully explain the practice and the process to others – which may actually be the toughest challenge for any SD practitioner." (Danielcourse participant, Aug, 2020)



Re-Watch the Live Q&A Session 



Carol Massá

SDN Accredited Service Design Professional

Design Manager at AdventHealth Central Florida Division

This is just one of a range of courses offered by the SDN Academy

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