Online live course:
Service Design and Branding
SDN Academy Online
This SDN Academy half-day course will provide insights on key business considerations, principles and branding tools for service design.
What is a brand? How do you define, create and evolve one? And why is it important for service design? Join Fiona Myles in this half-day course covering the key business considerations, principles and tools of branding for service design. The course will not only cover the why, what and how of defining, creating and evolving service brands, but will also provide some insight in naming and organising service brands as portfolios.
The course will include presentation, exercise and interactive sessions.
SDN Member: € 140,-
Non-Member: € 165,-
What are the takeaways from this training?
You will learn:
What a brand is and how it is defined
Why brand is important for service design
How to go about creating and evolving a service brand
What the key principles and tools are
How to organise service brand portfolios
How the industry is evolving
Branding specifically for service design
Delivering at customer touch points
The role design plays
Naming and organising service brand portfolios
Who is this course for?
Service designers, design strategists and anyone interesting in harnessing the power of branding in their practice.