Online Course:

Professional Development Award

in Service Design

SDN Academy Online


11 Jan - 27 June 2021


SDN Academy Online

Platform details will be shared with course registrants prior to course



The fee for the PDA in Service Design is


Course language:


This introductory level course, the Professional Development Award in Service Design covers the core skills, tools and mindsets you need to service design powerful interventions for complex issues.  

What to expect?

The Professional Development Award in Service Design covers the core skills, tools and mindsets you need to service design powerful interventions for complex issues.  You’ll be taken on a journey, a process spanning four learning units over five months with 15 live sessions and interactive content on a virtual learning environment. We connect theory and practical applications through a mixture of experiences, live classrooms, watch anytime videos, teamwork, mentoring and case studies.

Registration deadline:  10 Jan 2021

You will:

  • Develop a knowledge of the fundamental tools and methods used throughout the service design process and the ability to apply these in your own professional domain

  • Develop skills in user research by implementing methods to identify the needs of service users and undertaking a small-scale user research project

  • Explore how co-design can be developed as an approach that involves service users collaboratively in the service design process

  • Communicate and reflect on a service design project process and outcomes

Learning objectives

  • Creative learning for change-makers

  • Tried and tested learning designed by people like you

  • It’s not about hot air neither is it a talking shop – it’s about learning by doing. We believe the ability to question, be curious & interrogate are as important as knowing the methods & mapping the journeys

  • Connections, network opportunities and a One Year Membership of the Service Design Network to provide you with the very best content from the world of service design

  • Learning accredited and certificated by the Scottish Qualifications Authority and the Service Design Network

  • Consultants, accredited to Master Trainer and Trainer level by the Service Design Network, who facilitate in highly collaborative ways and have a wide range of creative methods to bring the design mindset to individuals and organisations.

  • Storytelling with The Story Edge – the skills to tell your service design story

  • Delegates like you. Professionals interested in creative problem-solving approaches, who want to engage people and communities, in decision making through creative processes.



Service Design Academy (SDA)

Organisation Accreditation 

Accredited by the Service Design Network

15 June 2020 - 15 June 2022

This is just one of a range of courses offered by the SDN Academy

Interested in what else we offer?