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Strategic Design
in Organisations

A course by Carol Massá

Early-bird Tickets end: Feb 22, 2022

Registration deadline: Mar 22, 2022


Dates:   March 22-23, 2022

Hours:  09:00 - 11:00 EST (GMT-5)

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Course level:


Carol Massá (she/her)
Service Designer


What to expect?

Today, more than ever, the role of design is shaping human needs as we deliver new service models to improve human lives. As design professionals we continue to experiment with new ways to provide solutions for complex problems. During this two-part course, you will learn about the role of service design in organisations today, identify design challenges from an inside and outside-in perspective and, ultimately start to take actions to close gaps between people, process, policies, platforms in your organisation.

What are the takeaways from this training?

  • Introduce key service design concepts that help convey the value of the practice and how to get buy-in to do this work.

  • Share insights on main challenges when doing this work in mid to large size organisations 

  • Illustrate how service design acts as an strategic connector between departments in corporate and consultancy settings

  • Empower participants to become cultural change agents in their organisations

Who is this course for?

Service Designers; UX Designers; Design Researchers; Experience Designers; Experience Strategists

Financial Inclusion

We as the SDN support financial inclusion as part of our DEI mission (Diversity, Equity and Inclusion), based on the world bank clusters. So, if you think you are eligible – please contact us at!

High income

Full training fee

Upper middle


Receive 25% discount

on the training fee

Lower middle


Receive 50% discount

on the training fee

Low income

Receive 75% discount

on the training fee



“Participating in this course was a unique experience. I joined this course to get an understanding on how I can present to my Senior management what Service design approach is and articulate what it can bring to our organisation. Carol was able to exactly provide this framework in this course and I am already using it to communicate with my Senior management team and they want me to now go ahead and present them with a plan of action.” (Josh, course participant, Aug, 2020)





"Carol's online course was structured really well. In addition to strong practical exercises, Carol expertly breaks down 'Where' and 'How' Service Design fits into growing organisations; she helps provide language to meaningfully explain the practice and the process to others – which may actually be the toughest challenge for any SD practitioner."
(Daniel, course participant, Aug, 2020)


€18  €20


*Registration limited to a maximum of 30 people



*Early Bird deadline: until February 22nd
*Registration deadline: until March 22nd

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