Service Design and Future Forecasting

Dundee (26 Mar 2020)


26 March 2020

09:00 - 17:00

Other editions of this course:

not yet announced


Service Design Academy

Enterprise Suite

Dundee & Angus College

Gardyne Campus

Dundee DD5 1NY



SDN Member:

€ 440

incl. 7% VAT

Public price:

€ 480

incl. 7% VAT

Course language:


The world is speeding up and the stakes are only getting higher. How can service designers more deliberately influence and prepare for challenges and significant shifts in environment, society, technology and politics? By developing a structured way to think about the future, we can find ways to look beyond the noise of the present to work towards preferred outcomes for service providers, users and stakeholders. In this one day workshop we’ll introduce the concept of developing a futures mindset, scanning the fringes for signals of change and applying that insight to make better choices as service designers in the present.

Registration deadline: 26 Feb 2020


Service designers are often dealing with insight in the rear view mirror - what users needed yesterday, current constraints, norms and possibilities. What a service needs to do for people in the future is hard to predict. This introductory course will give service designers a primer in key concepts of futures thinking and some practical habits to develop now in their teams that complement the service design process. We will cover horizon scanning, critical thinking methods and ways to bring to life the impact of the future. The day will be a mix of practical tools and methods along with presented material.

After this day you will be able to:


  • Understand foundational futures thinking concepts

  • Learn how futures thinking can add value to service design engagements

  • How to frame futures questions for a service design project

  • Add some simple futures thinking methods to what you already do

  • Understand ways to build foresight practices in design teams

What to expect?

An introduction to the topic of foresight, with a mix of collaborative practical exercises and presented material. 

Who the workshop is for

Service designers, service design managers, design strategists

Course prerequisites

Some practical experience working in Service Design, UX, innovation or a related discipline. Some theoretical knowledge of design process(es). 


  • Developing a foresight mindset

  • Foundational foresight concepts

  • Foresight in service design

  • Framing the future

  • Horizon scanning & signals

  • Developing forecasts

  • Mapping consequences for services

  • Scenarios and the future human

  • Planning and tracking change



Dundee, Scotland

SDN Academy Dundee

Service Design Academy

Enterprise Suite

Dundee & Angus College

Gardyne Campus

Dundee DD5 1NY




Neil Collman

SDN-accredited Trainer

This is just one of a range of courses offered by the SDN Academy.

Interested in what else we offer?