COURSE DESCRIPTION

Data Interpretation, Synthesis

and Prototyping: a Systemic Approach Based on Words, Meaning, and Memory

Vienna, Austria (June 2020)

DATES AND TIMES

This course is given on two days:

4 & 5 June 2020


Each day: tbd

Other editions of this course:

tbd

LOCATION

C PLUS Unternehmensberatung GmbH

Chwallagasse 2/3a

1060 Wien

TRAINER(S)

PRICING

Early Bird: tbd

Regular: tbd 

 

Course language:

English

Description

The participants will learn how to explore product concepts through integrative data analysis. Specifically, they will understand the impacts of the idea that the foundation for all business is the phenomenological service experience, and how the use of text as the main component of service prototypes, besides being a low cost way to generate a necessarily high amount of alternatives, it is the most accurate way to capture contextual factors and serendipitous events. These two aspects (context and serendipity) play an important role in the emergence of novelty and in the discovery of profitable opportunities.

Learning objectives 

The learning outcomes are: learn how to explore product concepts through integrative data analysis (instrumental, practical, and emancipatory knowledge); understand the impacts of the idea that the foundation for all business is the phenomenological service experience; how the use of text as the main component of service prototypes; learn how to generate a necessarily high amount of alternatives at low costs; to accurately capture contextual factors and serendipitous events; understand aspects that play important roles in the emergence of novelty and in the discovery of profitable opportunities.

What to expect?

Participants will learn how Jürgen Habermas' Theory of Communicative Actions can be pragmatically applied to diverse data sets to create meaningful and memorable product (goods and service) ideas.

Who is this course for?

Experienced Service Designers, Innovation Managers, Product Owners

Course prerequisites

Advanced knowledge of design theory and practice.

AGENDA

Day 1

08:00 Welcome & Check-In

08:45 Agenda Review

09:15 Lecture 1-a: Paradigm Shifts

10:15 Coffee Break

10:30 Lecture 1-b: Knowledge Interests

11:30 Group Work: Guess

12:30 Lunch

13:30 Group Presentations

14:30 Lecture 2-a: Postmodernity and Design

15.30 Coffee Break

16:00 Lecture 2-b: Design and Innovation

17:00 Group Work: Compute

18:00 Group Presentations

18:30 Reflections

19:00 End of Day 1

Day 2

08:00 Welcome & Check-In

08:15 Agenda Review

09:00 Lecture 3: Service-Dominant Logic and Service Design

 

10:00 Coffee Break

 

10:15 Group Work: Experiment

 

12:15 Lunch

 

13:15 Group Presentations

14:00 Lecture 4: Service Design

15:00 Group Work: Know

16:00 Open Session (with attendees from the previous

           workshop)

16:30 Group Presentations

17:00 Reflections

 

18:00 Reception

-

 

Vienna, Austria

C PLUS

MEET YOUR TRAINER(S)

 

LOCATION

Mauricio Manhaes

SDN-accredited Trainer

Savannah College of Art and Design

This is just one of a range of courses offered by the SDN Academy.

Interested in what else we offer?