Masterclass by Bridgeable - October 9, 2019

15 years ago service design was unheard of, and emergent designers worked to change mindsets and build cases for what is now a familiar and preferred practice across many industries. Today, as design thinking and human-centered design have become integral to service innovation and improvement, evidence of climate disruption and environmental degradation continues to mount. Many design practitioners are now looking for alternative ways of working that take a broader and longer view — a view that seeks positive climate impact and supports our long-term survival.

What to expect?

There are many adjacent design approaches to this work, including life-centered design, ecological design thinking, regenerative design, and others. This Masterclass will provide a perspective on the necessary practices needed for working at the intersection of service design and climate action.

We will look at climate action and sustainable practice through the lens of service design capabilities. Together, participants and facilitators will contextualize mindsets and tactics needed for service designers to start the conversation about the environmental and social impacts of their work. We will do this through a combination of knowledge and experience sharing, and generative activities for collective sense-making.

What are the takeaways from the Masterclass?

• Contextual overview of seminal climate research and findings, response by government and industry, resulting consumer choices, and current effects on the environment
• Foundational design knowledge including the landscape of the global community of practice and an understanding of key concepts
• New mindsets for starting conversations that help designers move forward from a place of fear or passive awareness towards climate action
• Frameworks for engaging and positioning work at the intersection of climate action and service design