NEWS STORY

Three Perspectives from Three Leaders of the Service Design Industry

This is Service Design Doing, published in January 2018, has basically become the holy grail of the service design industry. It stands to reason then, that when three of the key authors of the book come together for an exclusive three-day short course at the Service Design Network Academy, there is a profound sense of excitement to hear what they have to say.

The SDN Academy is pleased to welcome thought leaders Marc Stickdorn, Markus Hormess and Adam Lawrence to our online programming under the title “Advancing Service Design: Three Perspectives (September 22-24, 2020).” This course was developed for practitioners, UX specialists, design researchers and other industry stakeholders who are looking to “skill-up” across three targeted areas: collaboration, prototyping, and journey mapping. Using their book as an important resource during the event, our authors will take you on a journey of the 12 commandments of service design as a means to further reinforce the course work and to ultimately help you revolutionise the services you create.


Join this course and you, in turn, can take advantage of unprecedented access to these champions of service design—to their thinking, perspectives and approach. Curious how to effectively evaluate journey maps, strategically build your own prototyping stack, or show multiple journeys on one journey map? You have got the questions and they have got the answers.


What Birgit Mager, President of the SDN said about This is Service Design Doing, “Excellent! A very clear and engaging introduction to Service Design, combining in fine balance the Why, the What and the How, and always integrating the practitioners perspective. This book fills a gap – it is a must-read for those who want to design services that create value!”


Take part and register today.

SELECTED UPCOMING COURSES

Build Your Way a Better
{Problem Statement}

August 9, 2021

SDNA online live course

Course language:

English

English

No matter what you are working on, {problem framing} will help you and your team make better decisions faster. This Advanced course will help you to frame your own problem statement, review and test it.

Strategic Design in Organisations

August 10-11, 2021

SDNA online live course

Course language:

English

English

Learn how service design empower organisations to deliver meaningful strategic value in this SDN Academy Masterclass.

Dare to Draw - Visual Thinking Essentials

July 26, 2021

SDNA online live course

Course language:

English

English

You don’t need to be an artist to master the basics of a visual thinking. It’s drawing, not rocket science. Join this SDN Academy course and learn more about Visuals Thinking Essentials.

Service Design for Resilient Strategic Planning

August 2-5, 2021

SDNA online live course

Course language:

English

English

Create a resilient strategic plan that puts your organisation on solid footing now and in the future.