NEWS STORY

Three Perspectives from Three Leaders of the Service Design Industry

This is Service Design Doing, published in January 2018, has basically become the holy grail of the service design industry. It stands to reason then, that when three of the key authors of the book come together for an exclusive three-day short course at the Service Design Network Academy, there is a profound sense of excitement to hear what they have to say.

The SDN Academy is pleased to welcome thought leaders Marc Stickdorn, Markus Hormess and Adam Lawrence to our online programming under the title “Advancing Service Design: Three Perspectives (September 22-24, 2020).” This course was developed for practitioners, UX specialists, design researchers and other industry stakeholders who are looking to “skill-up” across three targeted areas: collaboration, prototyping, and journey mapping. Using their book as an important resource during the event, our authors will take you on a journey of the 12 commandments of service design as a means to further reinforce the course work and to ultimately help you revolutionise the services you create.


Join this course and you, in turn, can take advantage of unprecedented access to these champions of service design—to their thinking, perspectives and approach. Curious how to effectively evaluate journey maps, strategically build your own prototyping stack, or show multiple journeys on one journey map? You have got the questions and they have got the answers.


What Birgit Mager, President of the SDN said about This is Service Design Doing, “Excellent! A very clear and engaging introduction to Service Design, combining in fine balance the Why, the What and the How, and always integrating the practitioners perspective. This book fills a gap – it is a must-read for those who want to design services that create value!”


Take part and register today.

SELECTED UPCOMING COURSES

Service Design Management - setting the stage for Implementation

08&15 July 2021

SDNA online live course

Course language:

English

Learn how to tackle service design implementation in this SDN Academy Masterclass.

Service Design Lehrgang 2021 Dresden

27-28 April & 7-8 Juni 2021

Dresden, Germany

Course language:

German

Die Methoden des Service Design ermöglichen einen »Mind­change«, der die gesamte Firmenkultur auf Innovation einschwört. Lernen Sie den Service-Design-Prozess in- und auswendig kennen in diesem 4-tägigen Lehrgang in Dresden.

Service Design Lehrgang 2021 Wien

15-16 April & 10-11 Mai & 10-11 Juni 2021

Vienna, Austria

Course language:

German

Die Methoden des Service Design ermöglichen einen »Mind­change«, der die gesamte Firmenkultur auf Innovation einschwört. Lernen Sie den Service-Design-Prozess in- und auswendig kennen in diesem 6-tägigen Lehrgang in Wien.

Service Design and Branding

24 Mar 2021

SDNA online live course

Course language:

English

This SDN Academy half-day course will provide insights on key business considerations, principles and branding tools for service design.