What to expect?

​

Looking for how to transition to service design? Or are you starting out in the field and in search of a boost for your skills? This two-day training will set you on the right course. Using journey mapping as versatile method that can form the basis for an entire service design trajectory, you'll get hands-on experience combined with a mix of theory.

​

Course in details

​

Journey maps and customer journeys are a cornerstone of service design. In an accessible and approachable manner, they are an ideal way of capturing and communicating customer experiences. They allow research findings and insights to be synthesized into a readable visualization, offer jumping-off points for ideation activities, build consensus and shared ownership of a vision for service experiences, and lay the groundwork for steps towards implementation.

​

By learning how to use journey maps as a basis for service design projects, you can also learn foundational knowledge of service design: The importance of research and a customer-centeredness, the value of multidisciplinary teams, how a holistic perspective allows service experiences to be strategically orchestrated. Furthermore, you'll touch on related, core service design activities, such as service ecosystem mapping and ideation techniques.