ABOUT THE SDN ACADEMY
An Initiative of the Service Design Network
The SDN Academy is an educational initiative introduced by the Service Design Network (SDN) and executed in tandem with a global community of SDN-Accredited Trainers and Master Trainers. Offering a series of continuing education courses for seasoned practitioners and service design newbies alike, our academy is committed to advancing practitioner knowledge by sharing insights on the latest tools, methods and techniques shaping the future of our industry.
​
​
About the Service Design Network
​
The Service Design Network (SDN), founded in 2004, is the leading non-profit institution for expertise in service design and a driver of global growth, development and innovation within the practice. Through national and international events, online and print publications and coordination with academic institutions, our member-based network connects multiple roles within agencies, business, and government to strengthen the impact of service design within the public and private sectors. Ours is a global, open-minded network, focused on knowledge-sharing, collaboration and exchange.
Learn more about the Service Design Network at: www.service-design-network.org
​
​
What is service design?
​
Service design is the practice of designing services. It uses a holistic and highly collaborative approach to generate value for both the service user and the service provider throughout the service’s lifecycle. In practice, service design helps to choreograph the processes, technologies and interactions driving the delivery of services, using a human-centred perspective. Service design today is applicable across multiple sectors, helping to deliver strategic and tactical objectives for both the private and public sector.
Created in Response to Demand from the Community
The practice of service design is growing exponentially worldwide. Those interested in learning more about the industry are doing so in varying ways that include self-learning resources from a small but growing number of books on the subject to online course training. Nevertheless, there exists no adequate replacement for face-to-face learning from an expert in the field. Sadly, many such course offerings are conducted by inexperienced trainers or not easily accessible to individuals wanting to learn more about service design. And very few trainings exist to cater to experienced service designers who wish to learn new topics and expand their horizons.
​
The SDN Academy looks to change all that by creating a global offering that can truly transform how practitioners learn. Committed to staying on the edge of innovation, we offer high-quality courses that are created by professionals for professionals, ensuring participants are exposed to actionable content designed to advance their careers!
​
​
Delivering Trainings Through Our Network of Accredited Trainers
The SDN Academy relies on a unique resource — our global community of SDN-accredited Trainers and Master Trainers — to help us deliver this invaluable knowledge. Our trainers have undergone our comprehensive accreditation process which in and of itself was created in response to a need to identify high-quality trainers. These proceedings include a rigorous and transparent self-assessment process and an interview with our Accreditation Commission resulting in a team of highly-qualified trainers.
​
It should be noted that all accredited trainers who work with the SDN Academy benefit from our support. These experts have the option of either utilising the SDN standardised course materials or delivering their own customised courses under the SDN Academy umbrella. This gives our trainers a compelling platform to showcase their tailor-made programming while maximising the learning outcomes for all participants.
To learn more about the SDN Accredited Trainer program, visit our Accreditation page.
SDN ACADEMY NEWS
Any questions?​
​
Please contact us if you have any questions about our courses, locations, trainers or registration. We are also happy to answer questions about accreditation.