UPCOMING COURSES
SDNA online live course
Morphology tension models -
how to design and quantify them
This edition:
Other editions:
22 April 2021
Not yet announced
Course language:

English
In this SDN Academy course by Koos Service Design, Jules Prick and Boris Jockin will dive into the topic of morphological tension models and the theory behind it.
Register now!
SDNA online live course
Service Design and Branding
This edition:
Other editions:
29 April 2021
Not yet announced
Course language:

English
What is a brand? How do you define, create and evolve one? And why is it important for service design? Join Fiona Myles in this half-day course covering the key business considerations, principles and tools of branding for service design. The course will not only cover the why, what and how of defining, creating and evolving service brands, but will also provide some insight in naming and organising service brands as portfolios.
New Date!
Dresden, Germany
Service Design Lehrgang 2021 Dresden
This edition:
Other editions:
27-28 April & 7-8 Juni 2021
Not yet announced
Course language:

German
Die Methoden des Service Design liefern Unternehmen eine wirksame Basis zur Erneuerung von Innen. Im Rahmen dieses 4-tägigen Lehrgangs erhalten Sie einen Überblick über die Prinzipien und das theoretische Fundament von Service Design Thinking.
Sold out!
SDNA online live course
Strategic Design in Organisations
This edition:
Other editions:
04-05 May 2021
Not yet announced
Course language:

English
Today, more than ever, the role of design is shaping human needs as we deliver new service models to improve human lives. As design professionals we continue to experiment with new ways to provide solutions for complex problems. During this two-part course, we will learn about the role of service design in organisations today, share insights on how to identify design challenges from an inside and outside-in perspective and, ultimately turn these insights into actions by closing gaps between people, process, policies, platforms.
Register now!
Vienna, Austria
Service Design Lehrgang 2021 Wien
This edition:
Other editions:
10-11 Mai & 10-11 Juni, tba 2021
Not yet announced
Course language:

German
Die Methoden des Service Design liefern Unternehmen eine wirksame Basis zur Erneuerung von Innen. Im Rahmen dieses 6-tägigen Lehrgangs erhalten Sie einen Überblick über die Prinzipien und das theoretische Fundament von Service Design Thinking.
Register now!
SDNA online live course
Resilient Strategic Planning &
Activation Using Service Design
This edition:
Other editions:
19,20,24,25 May
Not yet announced
Course language:

English
Strategic planning can seem daunting and highly company focused. However using the right tools, willingness to experiment, engaging people at levels in the company, making tough decisions and having the courage to implement, can make a difference. Using design thinking and service design tools and skills, makes the process people-centric, accountable, and measurable, while constantly adapting it to the changing business conditions increasing the odds of success.
Register now!
SDNA online live course
Service Design Management - setting the stage for Implementation
This edition:
Other editions:
08&15 July 2021
Not yet announced
Course language:

English
Successfully implementing service design projects is crucial to create a real impact. This workshop will introduce you to the fundamentals of service design implementation and organizational change. We will discuss strategies to ensure that user experience concepts are not getting blocked internally and ultimately removed from the priority list. You will also start to think about implementation at the right time and have in place everything that you will need along the way. You will learn what are key prerequisites, conditions and skills needed.
Register now!
SDNA online live course
User Research Masterclass -
The art of asking
This edition:
Other editions:
20&27 July 2021
Not yet announced
Course language:

English
Successfully conducting qualitative user research and deriving strong insights and relevant recommendations in a short time is crucial. In order to understand user needs in detail and also to detect the deeper, non-obvious needs, psychological basics, the skilled use of conversation techniques and a high degree of communication skills are essential. The course will provide a lively mix of introducing and discussing selected theories and practical exercises.
Register now!
SDNA on-demand lecture
服务设计的时代机遇 - The Era of Opportunity for Service Design
This edition:
Other editions:
on-demand lecture
Course language:
Chinese
With the transformation of global industrial structure from "industrial-based economy" to "service oriented economy", service design has emerged as the product of the new era. It is not only a new-rising subject but also a systematic methodology. It is the entire business system related to design and service, which helps you to grasp new thinking for the business world in the post-product era, and gains insight into innovation, then push the limit of growth.
This course emphasises the necessity of service design and how to design user-oriented service systematically. Get access now!
Get access now!
SDNA on-demand course
«БОЛЬШИЕ ПЕРЕМЕНЫ или «SERVICE DESIGN» - РУКОВОДСТВО К ДЕЙСТВИЮ»
This edition:
Other editions:
on-demand course
Course language:

Russian
Курс - погружение в мир сервис-дизайна с целью внедрения изменений в подходе при решении бизнес-задач. 11 МОДУЛЕЙ +11 ЗАДАНИЙ ДЛЯ САМОСТОЯТЕЛЬНОЙ ПРОРАБОТКИ ИНСТРУМЕНТОВ.
Get access now!
PAST COURSES
SDNA online live course
Service Designers as a Change Agent
This edition:
Other editions:
16,17&19 March 2021
Not yet announced
Course language:

English
Strategic planning can seem daunting and highly company focused. However using the right tools, willingness to experiment, engaging people at levels in the company, making tough decisions and having the courage to implement, can make a difference. Using design thinking and service design tools and skills, makes the process people-centric, accountable, and measurable, while constantly adapting it to the changing business conditions increasing the odds of success.
Register now!
SDNA online live lecture
Eight common mistakes in the
Service Design Process
This edition:
Other editions:
25 Feb 2021
Not yet announced
Course language:

English
Mistakes, especially in business, are still a taboo subject. But we all make them. So why are we so reluctant to talk about them? Piotr wants to break this taboo and openly talk about mistakes in the service and experience design processes, customer journey mapping and growing SD competences within the organisation. He believes that mistakes and bad decisions are good as they lead us to improvement and making better decisions in the future. Of course only if we know were we have made a mistake and we want to learn from it. Within his team, they have made a lot of mistakes. Piotr will talk about some of them. And about what they have learned from them.
Course completed!
SDNA online live lecture
Service Design for Social Wellbeing
This edition:
Other editions:
23 Feb 2021
Not yet announced
Course language:

English
Service design has landed firmly to the profit-making sector. But how can service design be applied to the non-profit sector? How can service design contribute to creating common good by service designing with non-profits? These extended lectures will provide a peak into service designing for change in Finland, the land of about 100 000 registered non-profits.
Course completed!
SDNA online live course
Strategic Design in Organisations
This edition:
Other editions:
09-10 Feb 2021
Not yet announced
Course language:

English
Today, more than ever, the role of design is shaping human needs as we deliver new service models to improve human lives. As design professionals we continue to experiment with new ways to provide solutions for complex problems. During this two-part course, we will learn about the role of service design in organisations today, share insights on how to identify design challenges from an inside and outside-in perspective and, ultimately turn these insights into actions by closing gaps between people, process, policies, platforms.
Course completed!
SDNA online live course
Service Design Management - setting the stage for Implementation
This edition:
Other editions:
04&11 Feb 2021
Not yet announced
Course language:

English
Successfully implementing service design projects is crucial to create a real impact. This workshop will introduce you to the fundamentals of service design implementation and organizational change. We will discuss strategies to ensure that user experience concepts are not getting blocked internally and ultimately removed from the priority list. You will also start to think about implementation at the right time and have in place everything that you will need along the way. You will learn what are key prerequisites, conditions and skills needed.
Course completed!
SDNA online live lecture
The Virtual Design Sprint: Facilitation
This edition:
Other editions:
27 Jan 2021
Not yet announced
Course language:

English
Online Design Sprints: What we have learned throughout this year on online facilitation and organising virtual design sprints through client collaborations and real cases. A combination of providing learnings and organising knowledge sharing in interactive breakout sessions.
Register now!
SDNA online live course
Ask the right questions - Problem Framing 2.0
This edition:
Other editions:
15 Jan 2021
Not yet announced
Course language:

English
To get the right answer - ask the right question! In this course you will learn how to deal with complexity and get to know the ideal problem framing process.
Course completed!
SDNA online live lecture
Ten Basic Principles of Service Design
This edition:
Other editions:
7 Dec 2020
Not yet announced
Course language:

English
This session will give an overview on ten key principles of service design – which also serve as a self-assessment for organisations, helping them to define specific focus areas in their approach to a user-focused approach to service innovation!
Course completed!
SDNA online live course
User Research Masterclass - The art of asking
This edition:
Other editions:
25 Nov& 02 Dec 2020
Not yet announced
Course language:

English
„It is critical to understand the cause of customer needs and not only address the obvious symptoms“
Successfully conducting qualitative user research and deriving strong insights and relevant recommendations in a short time is crucial. In order to understand user needs in detail and also to detect the deeper, non-obvious needs, psychological basics, the skilled use of conversation techniques and a high degree of communication skills are essential. The course will provide a lively mix of introducing and discussing selected theories and practical exercises.
Course completed!
SDNA online live course
Service Design Management - setting the stage for Implementation
This edition:
Other editions:
12&17 Nov 2020
Not yet announced
Course language:

English
Successfully implementing service design projects is crucial to create a real impact. This workshop will introduce you to the fundamentals of service design implementation and organizational change. We will discuss strategies to ensure that user experience concepts are not getting blocked internally and ultimately removed from the priority list. You will also start to think about implementation at the right time and have in place everything that you will need along the way. You will learn what are key prerequisites, conditions and skills needed.
Course completed!
The SDN Academy uses the resources of the foremost global community of service designers to advance your skills and your career