UPCOMING COURSES

SDNA online live lecture

The Virtual Design Sprint: Facilitation
The Virtual Design Sprint: Facilitation

This edition:

Other editions:

27 Jan 2021

Not yet announced

Course language:

English

Online Design Sprints: What we have learned throughout this year on online facilitation and organising virtual design sprints through client collaborations and real cases. A combination of providing learnings and organising knowledge sharing in interactive breakout sessions.

Register now!

Helsinki, Finland

Service Design – From Discover to Deliver and Beyond
Service Design – From Discover to Deliver and Beyond

This edition:

Other editions:

29 Jan, 30 Jan, 19 Mar, 20 Mar, 17 Apr, 15 May 2021

Not yet announced

Course language:

English

Organisations are now asked to put users at the centre of their design endeavours, which demands services to be developed from outside-in instead of inside-out. Thus, this service design training provides participants with a multidisciplinary, collaborative and human-centred approach that focus on the user’s experience through services that are useful, usable, and desirable as well as effective, efficient, and distinctive.

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SDNA online live course

Service Design Management - setting the stage for Implementation
Service Design Management - setting the stage for Implementation

This edition:

Other editions:

04&11 Feb 2021

Not yet announced

Course language:

English

Successfully implementing service design projects is crucial to create a real impact. This workshop will introduce you to the fundamentals of service design implementation and organizational change. We will discuss strategies to ensure that user experience concepts are not getting blocked internally and ultimately removed from the priority list. You will also start to think about implementation at the right time and have in place everything that you will need along the way. You will learn what are key prerequisites, conditions and skills needed.

Register now!

SDNA online live course

Strategic Design in Organisations
Strategic Design in Organisations

This edition:

Other editions:

09-10 Feb 2021

Not yet announced

Course language:

English

Today, more than ever, the role of design is shaping human needs as we deliver new service models to improve human lives. As design professionals we continue to experiment with new ways to provide solutions for complex problems. During this two-part course, we will learn about the role of service design in organisations today, share insights on how to identify design challenges from an inside and outside-in perspective and, ultimately turn these insights into actions by closing gaps between people, process, policies, platforms.

Register now!

Community Event

Service Design Book Club
Service Design Book Club

This edition:

Other editions:

09 Feb 2021

Not yet announced

Course language:

English

Book: Iconoclast by Gregory Berns

No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible.
Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways.

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SDNA online live lecture

Service Design for Social Wellbeing
Service Design for Social Wellbeing

This edition:

Other editions:

16 Feb, 23 Feb 2021

Not yet announced

Course language:

English

Service design has landed firmly to the profit-making sector. But how can service design be applied to the non-profit sector? How can service design contribute to creating common good by service designing with non-profits? These extended lectures will provide a peak into service designing for change in Finland, the land of about 100 000 registered non-profits.

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SDNA online live lecture

Eight common mistakes in the
Service Design Process
Eight common mistakes in the
Service Design Process

This edition:

Other editions:

25 Feb 2021

Not yet announced

Course language:

English

Mistakes, especially in business, are still a taboo subject. But we all make them. So why are we so reluctant to talk about them? Piotr wants to break this taboo and openly talk about mistakes in the service and experience design processes, customer journey mapping and growing SD competences within the organisation. He believes that mistakes and bad decisions are good as they lead us to improvement and making better decisions in the future. Of course only if we know were we have made a mistake and we want to learn from it. Within his team, they have made a lot of mistakes. Piotr will talk about some of them. And about what they have learned from them.

Register now!

SDNA online live course

User Research Masterclass - 
The art of asking
User Research Masterclass -
The art of asking

This edition:

Other editions:

03 March 2021

Not yet announced

Course language:

English

Successfully conducting qualitative user research and deriving strong insights and relevant recommendations in a short time is crucial. In order to understand user needs in detail and also to detect the deeper, non-obvious needs, psychological basics, the skilled use of conversation techniques and a high degree of communication skills are essential. The course will provide a lively mix of introducing and discussing selected theories and practical exercises.

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SDNA online live course

Service Designers as a Change Agent
Service Designers as a Change Agent

This edition:

Other editions:

16,17&19 March 2021

Not yet announced

Course language:

English

Strategic planning can seem daunting and highly company focused. However using the right tools, willingness to experiment, engaging people at levels in the company, making tough decisions and having the courage to implement, can make a difference. Using design thinking and service design tools and skills, makes the process people-centric, accountable, and measurable, while constantly adapting it to the changing business conditions increasing the odds of success.

Register now!

Ghent, Belgium

Service Design Training
Service Design Training

This edition:

Other editions:

17-18 Mar 2021

Not yet announced

Course language:

Dutch

Delivering successful services means changing the way we work. With this two-day training, we give you the tools and knowledge to implement successful services over time.

Register now!

SDNA on-demand lecture

服务设计的时代机遇 - The Era of Opportunity for Service Design
服务设计的时代机遇 - The Era of Opportunity for Service Design

This edition:

Other editions:

on-demand lecture

Course language:

Chinese

With the transformation of global industrial structure from "industrial-based economy" to "service oriented economy", service design has emerged as the product of the new era. It is not only a new-rising subject but also a systematic methodology. It is the entire business system related to design and service, which helps you to grasp new thinking for the business world in the post-product era, and gains insight into innovation, then push the limit of growth. 
This course emphasises the necessity of service design and how to design user-oriented service systematically. Get access now!

Get access now!

SDNA on-demand course

«БОЛЬШИЕ ПЕРЕМЕНЫ или «SERVICE DESIGN» -  РУКОВОДСТВО К ДЕЙСТВИЮ»
«БОЛЬШИЕ ПЕРЕМЕНЫ или «SERVICE DESIGN» - РУКОВОДСТВО К ДЕЙСТВИЮ»

This edition:

Other editions:

on-demand course

Course language:

Russian

Курс - погружение в мир сервис-дизайна с целью внедрения изменений в подходе при решении бизнес-задач. 11 МОДУЛЕЙ +11 ЗАДАНИЙ ДЛЯ САМОСТОЯТЕЛЬНОЙ ПРОРАБОТКИ ИНСТРУМЕНТОВ.

Get access now!

PAST COURSES

SDNA online lecture

Ten Basic Principles of Service Design
Ten Basic Principles of Service Design

This edition:

Other editions:

01 Sept 2020

Not yet announced

Course language:

English

This session will give an overview on ten key principles of service design – which also serve as a self-assessment for organisations, helping them to define specific focus areas in their approach to a user-focused approach to service innovation!

Course completed!

SDNA online live course

Strategic Design in Organisations
Strategic Design in Organisations

This edition:

Other editions:

10-11 Nov 2020

Not yet announced

Course language:

English

Today, more than ever, the role of design is shaping human needs as we deliver new service models to improve human lives. As design professionals we continue to experiment with new ways to provide solutions for complex problems. During this two-part course, we will learn about the role of service design in organisations today, share insights on how to identify design challenges from an inside and outside-in perspective and, ultimately turn these insights into actions by closing gaps between people, process, policies, platforms.

Course completed!

SDA Dundee

PDA in Service Design
PDA in Service Design

This edition:

Other editions:

11 Jan - 27 June 2021

19 Apr - 10 Sept

Course language:

English

The Professional Development Award in Service Design covers the core skills, tools and mindsets you need to service design powerful interventions for complex issues. You’ll be taken on a journey, a process spanning four learning units over five months with 15 live sessions and interactive content on a virtual learning environment. We connect theory and practical applications through a mixture of experiences, live classrooms, watch anytime videos, teamwork, mentoring and case studies.

Registration closed

SDNA online live lecture

Service Design and Enthusiasm
Service Design and Enthusiasm

This edition:

Other editions:

11 Nov 2020

Not yet announced

Course language:

English

There is a lot of “Wow your customer” talk around, but there is little profound research on enthusiasm in service. The session will provide insight in research done on enthusiasm in service and it will introduce the 10 dimensions of enthusiasm – and a methodological approach to include these into the design process.

Course completed!

SDNA online live course

Advancing Service Design: three perspectives
Advancing Service Design: three perspectives

This edition:

Other editions:

11-12,14 Aug 2020

Not yet announced

Course language:

English

This short course gives three perspectives into different topics of advanced service design doing. Along with the 12 commandments of service design doing from the book “This is Service Design Doing”, the three main authors of this book give insights into three particular aspects of service design:
- Make it accessible – Advanced Journey Mapping with digital tools (Marc Stickdorn)
- Make it playable – Advanced Prototyping in Service Design (Markus Hormess)
- Make it flow - Advanced Collaboration in workshops and projects (Adam Lawrence)

Course completed!

SDNA online live course

Service Design Management - setting the stage for Implementation
Service Design Management - setting the stage for Implementation

This edition:

Other editions:

12&17 Nov 2020

Not yet announced

Course language:

English

Successfully implementing service design projects is crucial to create a real impact. This workshop will introduce you to the fundamentals of service design implementation and organizational change. We will discuss strategies to ensure that user experience concepts are not getting blocked internally and ultimately removed from the priority list. You will also start to think about implementation at the right time and have in place everything that you will need along the way. You will learn what are key prerequisites, conditions and skills needed.

Course completed!

Paris, France

This is Service Design Doing
This is Service Design Doing

This edition:

Other editions:

12-14 Feb 2020

Not yet announced

Course language:

French

This is Service Design Doing fait passer la réflexion sur la conception de services de la théorie à la pratique, faisant le lien entre l'expérience client et le succès de l'entreprise. Les animateurs de la «Essentials School» Adam et Marc ainsi que Markus et Jakob, ont également publié le livre du même nom. Avec les cas et les conseils de 300 collaborateurs, les auteurs décrivent les outils et les méthodes, évoquent l'organisation d'ateliers, de sprints et de projets, et explorent l’intégration du design de services dans les organisations. C’est la co creation des précédentes «Essentials School» qui a jeté les bases du contenu du livre. Un exemplaire du livre This is Service Design Doing sera offert à chaque participant

Course completed!

SDNA online course

Free mini-course: Intro to Lean-Agile Service Design
Free mini-course: Intro to Lean-Agile Service Design

This edition:

Other editions:

14 Apr 2020

Not yet announced

Course language:

English

Our webinar is an exceptional blend of three different mindsets which share similar values and philosophy – Lean, Agile and Service Design. All of them have iterative nature and can be logically united in the cycle of product/service development. Moreover, it’s not only theoretical overview of various approaches but natural practical implementation of the new knowledge for solution of real-life problem. 

Course completed!

SDNA online course

Free mini-course: Diseño de Servicios y Marketing. Cómo hacer real la promesa de valor
Free mini-course: Diseño de Servicios y Marketing. Cómo hacer real la promesa de valor

This edition:

Other editions:

14 Apr 2020

Not yet announced

Course language:

Español

Have you been meaning to find out more about Jobs To Be Done? Or, have you ever looked at Jobs To Be Done, started reading, got confused and went away again? Or maybe you are using Jobs To Be Done in your work already, and want to compare or validate your approaches?

Come along and join Tim for a short introduction to Jobs Theory, thoughts on how JTBD and the Jobs lens can be applied in service innovation, as well as a follow-up Q&A. No milkshakes will be harmed in the making of this session!
What to do with complexity? Problem framing or reframing! Complex or complicated content that is not being simplified, but thoroughly designed and newly ‘framed’. In this way we better understand, better absorb, better digest and internalize.

Course completed!

SDNA online course

Free mini-course: The Strategic Role of Service Design in Organizations
Free mini-course: The Strategic Role of Service Design in Organizations

This edition:

Other editions:

15 Apr 2020

Not yet announced

Course language:

English

Intro to the topic of cognitive biases and its relevance in Service Design projects.

Course completed!

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