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Birgit Mager

Service Design Master

Cologne, Germany




German, English

Accreditation type:

Service Design Master


Germany, Europe, Global


Birgit Mager is Co-Founder and President of the Service Design Network, the leading non-profit organisation committed to global development and innovation within the practice of service design.


Since 1995, Birgit Mager has held the first professorship for service design worldwide and been a leading figure in developing the field, in theory, methodology and practice. She is a published author and in-demand lecturer and keynote speaker, contributing heavily to the establishment of service design as an independent and growing discipline.


In 2006, she founded sedes research, the Center for Service Design Research at the Cologne University of Applied Sciences as an international exploratory environment for service design in practical and academic research. She conducted projects with Deutsche Telekom, Deutsche Bank, SBK and the City of Cologne—to name a few. She also co-founded Touchpoint, the International Journal of Service Design, as well as the SDN Academy, an educational network on its way to becoming an internationally recognised program!  


Ms Mager also sits on numerous boards and regularly serves as external examiner and as jury member for design competitions around the world.  

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