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Dr Mario P. Ascenção

Service Design Master

Helsinki, Finland


Haaga-Helia University


Portuguese, English

Accreditation type:

Service Design Master


Helsinki, Europe, Global


Quirky is not the only word used to describe Mário. He is thoughtful, yet immensely engaging and affable Mozambique-born Portuguese who loves to play. Mário is a Certified Experience Expert by the Lapland Centre of Expertise for the Experience Industry (now House of Lapland), an Accredited Service Design Master Trainer by the Service Design Network (SDN), and a Certified Facilitator of LEGO® SERIOUS PLAY® method by the Association of Master Trainers. He is also a Certified Hospitality Educator (CHE®) and a Certified Guest Service Professional (CGSP®) by the American Hotel & Lodging Educational Institute. Mário wishes to be a sustainable marketing whiz. His friends, colleagues and the few admirers regard him as the super Mário of Experience Design and the Tarantino of Serious Play. His current teaching, training, research and publications focus on service design, experience design and the experience economy. He inspires students, coaches managers, leads projects and supervises theses. Mário studied in his native Portugal where he graduated with a B.A. in Hospitality Management and subsequently a D.E.S.E., Diploma of Specialised Higher Education, in Marketing at the University of Algarve. In Northern Ireland, UK, he achieved an M.A. in Marketing and after he was awarded a D.Phil., Doctorate of Philosophy, in Marketing at the Ulster University. In Finland, he gained the Vocational Teacher Education Program diploma from Helia - University of Applied Sciences.

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