top of page
Avatar 108


Jesse Grimes

Service Design Master

Amsterdam, the Netherlands




English, Dutch

Accreditation type:

Service Design Master


Netherlands, Europe, Global


Jesse is an expert-level independent service design consultant, Senior Vice President of the global Service Design Network (SDN), and Editor-in-Chief of its journal, Touchpoint. He has eleven years’ experience as a service designer has worked since 1998 as a customer experience design strategist and consultant in London, Dusseldorf, Sydney and now in Amsterdam.

His career clients include a wide range of international brands, including ING, ABN AMRO, Rabobank, Facebook, Philips, Optus, Vodafone, Orange and AkzoNobel, as well as the Dutch government. He has specific expertise in service design for the financial sector and fintechs, on innovation projects, as well as as a frequent trainer and workshop facilitator.


He regularly organizes and speaks at national and international events for the service design community, and contributes to the development of the service design discipline through his writing and interviews. He represented the SDN at the 2017 World Design Summit and 2019 Design Declaration Summit, and established partnerships with other international design organizations to elevate the role and recognition of design - and service design - world-wide.

bottom of page