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Ask the Right Questions -
Problem Framing 2.0 

A course by Roman Schoeneboom

Early-bird Tickets end: xxx, 2023

Registration deadline: xxx, 2023


Dates:   xxx, 2023

Hours:   xxx CEST (GMT+2)

Convert this to your local timezone




Course level:


Location: Zoom

Platform details will be shared with course registrants prior to course

Roman Schoneboom


What to expect?

Be aware, simple is not always good. Complexity requires complexity. A business strategy has to meet the requirements of its complex environment. But how do we deal with complexity? Problem framing or refraining! That is, complex or complicated content that is not being simplified, but thoroughly designed and newly ‘framed’. In this way, we better understand, better absorb, better digest and internalise the content. Participants will learn about the importance of problem framing, later using a template to create their own statement in 5 steps.

What are the takeaways from this training?

  • Context setting: Living in the age of the customer, a complex world where old management mindsets no longer work, facing new types of problems

  • Focusing on people, props, and processes

  • Understanding the context

  • Idealistic vs realistic problem framing process

  • Shifting the perspective

  • Problem framing in 5 steps with template (Template and additional resources have been released under CC4.0):

  • Finding a problem area/ focus area

  • Doing some desk research

  • Creating a problem statement

  • Testing problem statement against checklist

Who is this course for?

All levels

Financial Inclusion

We as the SDN support financial inclusion as part of our DEI mission (Diversity, Equity and Inclusion), based on the world bank clusters. So, if you think you are eligible – please contact us at

High income

Full training fee

Upper middle


Receive 25% discount

on the training fee

Lower middle


Receive 50% discount

on the training fee

Low income

Receive 75% discount

on the training fee



*Registration limited to a maximum of 20 people





*Registration deadline: xxx



  • What is the Service Design Network Academy?
    The SDN Academy is an educational initiative introduced by the Service Design Network (SDN) in 2019. Offering a series of continuing education courses for seasoned practitioners and service design newbies alike, our academy is committed to advancing practitioner knowledge by sharing insights on the latest tools, methods and techniques shaping the future of our industry.
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