What to expect?

Do you want to learn how to design innovative services that push the boundaries of what’s possible? If yes, then this course is for you. Discover how to leverage the power of Language, AI, and service design principles to create exceptional service experiences in this 6-week online course. You will learn how to use language to shape perceptions, memories, and values and how to use AI to generate and evaluate ideas. You will also learn how to design value architectures, craft service concepts, map service journeys, prototype solutions, and test outcomes. Join us for this cutting-edge program and be at the forefront of service innovation.

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Course learning objectives

• How to use Language and AI to generate innovative ideas for new services and uncover valuable insights and customer needs; 

• How to design value architectures and desirability for new services using service design principles and frameworks; 

• How to craft compelling service concepts, Epic Themes, User Stories, and Enabler Stories that align with customer expectations and organizational capabilities; 

• How to support stakeholder conversations with service maps that visualize the service journeys and touchpoints; 

• How to prototype and test service concepts using state-of-the-art tools and methodologies; 

• How to apply iterative design and continuous improvement strategies to enhance service quality and customer satisfaction.

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Who is this course for?

This workshop is designed for professionals who are interested in or involved in creating, delivering, or improving services across various industries. The course is suitable for roles such as Service designers, Design researchers, UX designers, Product managers, Business analysts, Innovation managers, Customer experience managers, Marketing managers, Project managers, and Consultants.

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The course is also relevant for anyone who wants to learn how to use Language, AI, and service design principles to create innovative and customer-centric services.

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Support

Next to the 6 online modules, participants will have access to a complimentary 60-day subscription to the SDL Community’s 24/7 expert AI.ssistant on the Tmpt.me platform. 

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For participants who have previously registered for the 3-hour online workshop, "From Keywords to Blueprints Workshop: an AI-Ready Service Design Framework," the investment made for the workshop will be discounted from this course's full registration price.

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Investment

This SDN Academy course fee is billed at registration and includes: 

• Your access to a complimentary one-year subscription to the SDL Community’s 24/7 expert AI.ssistant on the Tmpt.me platform and 

• One year of SDN Professional Membership with all connected benefits. 

• Registration: 2.320,00 Euros.

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Financial Inclusion

We, as the Service Design Network, support financial inclusion as part of our DEI mission (Diversity, Equity and, Inclusion), based on the world bank clusters. So, if you think you are eligible, please contact us at academy@service-design-network.org! 

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