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Service Design Logic:
From Keywords to Blueprints

A course with SDN Acc. Master Mauricio Manhaes

Early-bird Tickets end: Oct 6, 2023

Registration deadline: Nov 6, 2023

GENERAL INFO

Dates:  Nov 3, 2023 - Jany 26, 2024

Find all dates below

Hours: 
Modules: 15:00 to 18:00 CET
Supervision: 15:00 to 18:00 CET

Language:

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English

Course level:

Intermediate

Location: Zoom

Platform details will be shared with course registrants prior to course

MEET THE TRAINER

Mauricio Manhaes (he/him)
SDN Acc. Master

manhaes-small - Mauricio Manhães.jpg

What to expect?

Do you want to learn how to design innovative services that push the boundaries of what’s possible? If yes, then this course is for you. Discover how to leverage the power of Language, AI, and service design principles to create exceptional service experiences in this 10-week online course. You will learn how to use language to shape perceptions, memories, and values and how to use AI to generate and evaluate ideas. You will also learn how to design value architectures, craft service concepts, map service journeys, prototype solutions, and test outcomes. Join us for this cutting-edge program and be at the forefront of service innovation. 

Course learning objectives

  • How to use Language and AI to generate innovative ideas for new services and uncover valuable insights and customer needs; 

  • How to design value architectures and desirability for new services using service design principles and frameworks; 

  • How to craft compelling service concepts, Epic Themes, User Stories, and Enabler Stories that align with customer expectations and organizational capabilities; 

  • How to support stakeholder conversations with service maps that visualize the service journeys and touchpoints; 

  • How to prototype and test service concepts using state-of-the-art tools and methodologies; 

  • How to apply iterative design and continuous improvement strategies to enhance service quality and customer satisfaction.

Who is this course for?

This course is designed for professionals who are interested in or involved in creating, delivering, or improving services across various industries. The course is suitable for roles such as: Service designers, Design researchers, UX designers, Product managers, Business analysts, Innovation managers, Customer experience managers, Marketing managers, Project managers, Consultants 

 

The course is also relevant for anyone who wants to learn how to use Language, AI, and service design principles to create innovative and customer-centric services. 

Supervision

Next to the 6 online modules, the trainers offer Online Live Supervision on specific dates & times. These sessions are not mandatory.

Investment

This SDN Academy course fee is billed at registration and includes: Your access to 32 hours of training program and two years of SDN Professional Membership with all connected benefits. 

Financial Inclusion

We as the SDN support financial inclusion as part of our DEI mission (Diversity, Equity and Inclusion), based on the world bank clusters. So, if you think you are eligible – please contact us at info@sdn-academy.org!

High income

Full training fee

Upper middle

income

Receive 25% discount

on the training fee

Lower middle

income

Receive 50% discount

on the training fee

Low income

Receive 75% discount

on the training fee

COURSE OUTLINE

Module 1
Introduction to Service Design Logic
  • What is service design and why is it important?

  • What are the mindset and principles for service design?

  • What are the challenges and opportunities for service innovation?

  • How to use Language and AI to support service design? 

Module 2
Service Design Framework for Service Innovation
  • What are the key elements of a service design framework?

  • How to define the problem and scope the opportunity?

  • How to conduct data literacy and analytics for service design?

  • How to use Language and AI to generate ideas for new services? 

Module 3
Value Architectures and Desirability for New Services
  • What are value architectures and how to design them?

  • How to assess the desirability, viability, and feasibility of new services?

  • How to use Language and AI to refine and prioritize ideas?

  • How to craft compelling service concepts, Epic Themes, User Stories, and Enabler Stories? 

Module 4
Service Maps and Stakeholder Conversations
  • What are service maps and how to create them?

  • How to visualise the service journeys and touchpoints?

  • How to identify the stakeholders and their roles and needs?

  • How to support stakeholder conversations with service maps? 

Module 5
Prototyping and Testing Service Concepts
  • What are prototyping and testing and why are they important?

  • How to choose the right prototyping methods and tools?

  • How to use Language and AI to prototype solutions?

  • How to test service concepts with users and stakeholders? 

Module 6 
Iterative Design and Continuous Improvement Strategies
  • What are iterative design and continuous improvement strategies?

  • How to evaluate the results and feedback from testing?

  • How to use Language and AI to improve solutions?

  • How to plan for implementation and scaling?

DATES AND TIMES

Dates and Times

Course Dates and Times

Module 1: Friday, November 3, 2023 | 15:00 to 18:00 CET
Module 2: Friday, November 17, 2023 | 15:00 to 18:00 CET
Module 3: Friday, December 1, 2023 | 15:00 to 18:00 CET

Module 4: Friday, December 15, 2023 | 15:00 to 18:00 CET

Module 5: Friday, January 12, 2024 | 15:00 to 18:00 CET
Module 6: Friday, January 26, 2024 | 15:00 to 18:00 CET

Supervision

Fri, November 10, 2023 | 15:00 to 18:00 CET
Fri, November 24, 2023 | 15:00 to 18:00 CET
Fri, December 8, 2023 | 15:00 to 18:00 CET

Fri, January 5, 2024 | 15:00 to 18:00 CET
Fri, January 19, 2024 | 15:00 to 18:00 CET

ENROLL TODAY!

*Registration limited to a maximum of 15 people
*Costs include the full program plus two years of SDN membership
*First Session 50% discounted

EARLY BIRD MEMBERS

MEMBERS

EARLY BIRD NON-MEMBERS

NON-MEMBERS

*Early Bird deadline: October 6, 2023
*Registration deadline: November 6, 2023

Prices
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