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Service Design Leadership Lab

A course by Dr Tina Weisser

Early-bird Tickets end: June 4, 2024

Registration deadline: July 4, 2024


SDN Academy course

Dates: July 4 - October 16, 2024
Find further information below


15:00 to 18:00 CEST (Modules 1–3)
13:30 to 16:00 CEST (Case Clinic)

13:30 to 15:30 CEST (Modules 4)

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Course level:


Location: Zoom

Platform details will be shared with course registrants prior to course

Tina Weisser (she/her)
Feed Your Mind, SDN-accredited Master


What to expect?

Nowadays, leading (service design) teams is a very responsible and demanding task in both traditional and agile organisations. This four-module learning journey is designed to support current or prospective leaders in managing their broad range of daily tasks.


The course aims to enhance your leadership skills holistically, addressing these three dimensions: leading yourself, leading your team, and leading the organisation. There will be a rich blend of different formats (inspiring theory and lectures, interactive sessions, peer-to-peer reflection, self-assessments, and case clinics) to support you in working on your real-work situations. You will also be able to connect with like-minded people in a safe space and learn from the experiences of others. Every participant will be matched to another participant, his, or her "Buddy." The theoretical impulses will encourage you to rethink or develop your own leadership attitude.

What are the takeaways from this training?

  • Develop your own leadership role and attitude by applying a set of methods, tools, and mental maps.

  • Use a „Transformation Architect Tool Box and Playbook“ for leaders and know about their impact.

  • Reflect on your own behaviour through self-assessments and reflecting on real situations.

  • Learn about different theories on how to empower and motivate your team.

  • Be a catalyst for empowering your organisation to embed service design. 

  • Foster an innovative and creative mindset.

  • Transfer learned models and theories to your real-work situations through hands-on activities.

  • Connect with other leaders, sharing insights and learnings in a „safe space.“

  • Become the leader that people would love to follow.

Who is this course for?

Service designer with a current or new leadership role. Senior service designers or experienced service designers, innovation or UX managers, and product owners. Anyone interested in leading service, UX design, or creativity within organisations.

  • No prerequisite is required. 

  • Maximum of 16 participants for the duration of 3 months. There will be an additional follow-up after the course.

  • Participants who miss more than one module will not obtain a certificate.

Financial Inclusion

We, as the Service Design Network, support financial inclusion as part of our DEI mission (Diversity, Equity, and Inclusion), based on the world bank clusters. So, if you think you are eligible – please contact us at

High income

Full training fee

Upper middle


Receive 25% discount

on the training fee

Lower middle


Receive 50% discount

on the training fee

Low income

Receive 75% discount

on the training fee


  • Workshop Module 1 and kick-off (3 h)

  • On-demand Self assessment, articles, lectures or talks (2 h)

  • Exchange and reflection with Buddy (1h)

  • Workshop Module 2 (3 h)

  • On-demand Self assessment, articles, lectures or talks (2 h)

  • Exchange and reflection with Buddy (1h)

  • Workshop Module 3 (3 h)

  • On-demand Self assessment, articles, lectures or talks (2 h)

  • Case-clinic with a group of participants (2,5 h)

  • Workshop Module 4 (2 h)

  • Optional: Alumni meeting (1h)


Dates and Times


Module 1: July 4, 2024 | 15:00 to 18:00 CEST (GMT+2)

Module 2: July 25, 2024 | 15:00 to 18:00 CEST (GMT+2)

Module 3: Sept 12, 2024 | 15:00 to 18:00 CEST (GMT+2)

Case Study: Sept 19, 2024 | 13:30 to 16:00 CEST (GMT+2)
Module 4: Oct 16, 2024 | 13:30 to 15:30 CEST (GMT+2)

Convert this to your local timezone

€18  €20






*Early bird deadline: June 4, 2024
*Registration deadline: July 4, 2024



  • What is the Service Design Network Academy?
    The SDN Academy is an educational initiative introduced by the Service Design Network (SDN) in 2019. Offering a series of continuing education courses for seasoned practitioners and service design newbies alike, our academy is committed to advancing practitioner knowledge by sharing insights on the latest tools, methods and techniques shaping the future of our industry.
  • What are the criteria for enrolling in a course?
    We do not have specified prerequisites attached to our courses. Nevertheless, our course descriptions provide a clear understanding of the content to be delivered. We, therefore, encourage interested participants to read them carefully and self-identify if the course is the right level based on their background and needs.
  • Where are the courses offered and in which languages?
    Our academy is a global initiative with the objective of providing courses in a multitude of languages. New courses (and their respective language offering) are added to our website on a regular basis. We encourage interested participants to review the program page here to learn more.
  • Do you offer discounts on your lectures & courses?
    We at SDN believe that everyone should get the possibility to join our lectures & courses. If you feel that the prices we offer are too high for your current living situation, please feel free to reach out to us at Service Design Network Members receive a 15% Discount on SDN Academy Tickets. Learn more about the SDN and our Membership here. Service Design Network Student Members receive a 50% Discount Code on SDN Academy Tickets. Learn more about the SDN and our Membership here.
  • Do you offer in-house training programs?
    The academy is pleased to offer customised, in-house training for companies, agencies and academic institutions alike. Inquiries can be directed here.
  • Do I receive a certificate upon completion of a course?
    Yes! Successful completion of some of the courses offered entitles you to an official SDN Academy certificate. More information can be find on the course page.
  • How do I become a trainer?
    SDN is always happy to welcome new members into our group of expert trainers. To ensure we work with the best, we have incorporated a rigorous application process which includes a self-assessment and interview with our accreditation board. To learn more, please see here.
  • How much do academy courses cost?
    Our academy courses vary in price. We recommend that you review the program page here to get an understanding of associated costs.
  • What forms of payment do you accept?
    We accept the following means of payment: Credit/debit cards, PayPal, SEPA Direct Debit or Invoice. The availability of means of payment may be affected by your location.
  • What is the cancellation/refund policy?
    You may cancel a course up to 30 days prior to, in order to get a full refund. Please visit our Terms and Conditions page to learn more.

Further questions? Don't hesitate to reach out to us below:

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