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Service Design Practitioner Curriculum
(Training + Accreditation)

Early-bird Tickets end: TBC

Registration deadline: TBC

A course with SDN Acc. Master Thomas Brandenburg and Guests


Dates: Starting September/October

Modules: 12pm - 3pm CEST/CET
Supervision: 1pm-2pm CEST/CET




Course level:


Location: Zoom

Platform details will be shared with course registrants prior to course


Thomas Brandenburg (he/him)
SDN Acc. Master


What to expect?

  • You want to build a solid foundation for your service design practice? 

  • You want to gather theoretical foundations, methodological skills and practical experience?

  • You want to work with like minded peers in a combination of online classes, peer-driven projects, on-demand modules and learning-assignments?

  • And you want to earn a recognised practitioner accreditation issued by the global Service Design Network?

Then this Service Design Practitioner Curriculum is the program for you!

Course Description

  • You will participate in 32 hours of program – structured in 6 modules of online sessions, 5 modules of assignments and on-demand content. In parallel you will work on a practical service design challenge (min. 14 hours of “out-of classroom”).

  • You will have access to high-level resources like templates, tool-kits, literature, videos and tests.

  • You will finalise this program with the SDN Practitioner Accreditation (value 480 Euro) which includes a two-year SDN membership with all its benefits.

Who is this course for?

Anyone who wants to learn the basics of service design -either a starting point for a career in service design or as a foundation to select service design teams and support and facilitate smaller projects. In this program we will have max 25 participants from all over the world – supervised and coached by one experienced, SDN acc. service designer!


Next to the 6 online modules, the trainers offer Online Live Supervision on specific dates & times. These sessions are not mandatory.


This SDN Academy Service Design Practitioner Curriculum fee is billed at registration and includes: Your access to 32 hours of training program, access to the SDN Practitioner Accreditation process (worth €460) and a two years of SDN Membership with all connected benefits. 

Financial Inclusion

We as the SDN support financial inclusion as part of our DEI mission (Diversity, Equity and Inclusion), based on the world bank clusters. So, if you think you are eligible – please contact us at

High income

Full training fee

Upper middle


Receive 25% discount

on the training fee

Lower middle


Receive 50% discount

on the training fee

Low income

Receive 75% discount

on the training fee

Practitioner Accreditation 

The SDN Accreditation Program is an independent certification confirming that you have met established criteria and competencies within the field of service design. Learn more about the Accreditation Process here


Module 1
Setting the Basics!
  • Why Service Design? 

  • What is Service Design? 

  • Setting up a Service Design Project 

  • Introducing the practical case and building teams!

Module 2
  • Project Framing

  • Input Exploration ​

  • Exercise Case

  • This Session will cover: Personas, Customer Journey, Other Exploration Tools, Theory, Jam Session Exploration

Module 3
  • Presentation​

  • Input Ideation

  • Exercise Case

  • This Session will cover: Toolbox Creation Part 1, Other Creation Methods, Thinking Outside the box, Jam Session Creation

Module 4
  • Presentation

  • Input Prototyping and Testing 

  • Exercise Case

  • This Session will cover: Prototyping and Testing, Toolbox Creation Part 2, Storytelling, Preparing Presentation

Module 5
Expanding the view!
  • Input Service Design and Business​

  • Input Service Design and Organisational Change

  • Exercise Case

  • Input Service Design and Leadership

  • Wrap up and perspectives for the final step towards practitioner accreditation

Module 6
  • Presentation

  • Final Concept ​

  • This Session will cover: Presentation of Ideas and Results, Theoretical Input on project Implementation, Practical Examples and project reports, Feedback Session


This course opened up my eyes to service design thinking and the different ways to apply it. Service design thinking is not just for service designers! I'm excited to take away what I have learnt and apply it to my role to take the way I work to the next level!"

"Service Design Practitioner Curriculum"
Course Participant, Feb 2022


Dates and Times

Course Dates and Times

Module 1: 
Supervision 1: 

Module 2: 
Supervision 2: 

Module 3: 
Supervision 3: 

Module 4: 
Supervision 4: 

Module 5: 
Supervision 5: 

Module 6: 






*Registration limited to a maximum of 20 people
*Costs include the full program plus SDN Practitioner Accreditation and two years of SDN membership

Further questions? Don't hesitate to reach out to us below:

  • What is the Service Design Network Academy?
    The SDN Academy is an educational initiative introduced by the Service Design Network (SDN) in 2019. Offering a series of continuing education courses for seasoned practitioners and service design newbies alike, our academy is committed to advancing practitioner knowledge by sharing insights on the latest tools, methods and techniques shaping the future of our industry.
  • What are the criteria for enrolling in a course?
    We do not have specified prerequisites attached to our courses. Nevertheless, our course descriptions provide a clear understanding of the content to be delivered. We, therefore, encourage interested participants to read them carefully and self-identify if the course is the right level based on their background and needs.
  • Where are the courses offered and in which languages?
    Our academy is a global initiative with the objective of providing courses in a multitude of languages. New courses (and their respective language offering) are added to our website on a regular basis. We encourage interested participants to review the program page here to learn more.
  • Do you offer discounts on your lectures & courses?
    We at SDN believe that everyone should get the possibility to join our lectures & courses. If you feel that the prices we offer are too high for your current living situation, please feel free to reach out to us at Service Design Network Members receive a 15% Discount on SDN Academy Tickets. Learn more about the SDN and our Membership here. Service Design Network Student Members receive a 50% Discount Code on SDN Academy Tickets. Learn more about the SDN and our Membership here.
  • Do you offer in-house training programs?
    The academy is pleased to offer customised, in-house training for companies, agencies and academic institutions alike. Inquiries can be directed here.
  • Do I receive a certificate upon completion of a course?
    Yes! Successful completion of some of the courses offered entitles you to an official SDN Academy certificate. More information can be find on the course page.
  • How do I become a trainer?
    SDN is always happy to welcome new members into our group of expert trainers. To ensure we work with the best, we have incorporated a rigorous application process which includes a self-assessment and interview with our accreditation board. To learn more, please see here.
  • How much do academy courses cost?
    Our academy courses vary in price. We recommend that you review the program page here to get an understanding of associated costs.
  • What forms of payment do you accept?
    We accept the following means of payment: Credit/debit cards, PayPal, SEPA Direct Debit or Invoice. The availability of means of payment may be affected by your location.
  • What is the cancellation/refund policy?
    You may cancel a course up to 30 days prior to, in order to get a full refund. Please visit our Terms and Conditions page to learn more.
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