The Design of Change:
Essentials for
Service Designers
A Four-Module Learning Experience to Lead Change with Confidence
A four-module learning journey is designed to support current or prospective leaders in managing their broad range of daily tasks.
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Course Information
Language:
English
Course level:
Advanced
Location: Zoom
Platform access will be shared with attendees prior to the course
How Do You Turn Concepts Into Action?
Every service designer faces the same challenge: dreaming up great concepts is one thing, making them work in the real world is another. Why do even the best user journeys and service concepts sometimes falter? What holds your team back from turning ideas into meaningful impact? This course bridges that gap.​
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Why Take This Course?
Innovation is the lifeblood of service design, but introducing something new isn’t always easy. Resistance, misalignment, or lack of preparation can turn good ideas into missed opportunities. That’s where change management comes in. This course equips you with practical strategies to manage the people side of change—leading teams, building trust, and fostering collaboration even in uncertain times.
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Change isn’t about systems or processes; it’s about people. And this course focuses on just that—helping you connect your vision with the buy-in and action needed to make it happen.
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What are the takeaways from this training?​
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“Change Fundamentals for Service Designers” is packed with actionable tools and insights. You’ll gain:​
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A clear understanding of why change management is essential for effective service design.
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Practical ways to apply systemic models to real-world challenges.
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Skills to lead innovation and collaboration, even when resistance arises.
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Lessons from real case studies, highlighting what works and what doesn’t.
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Confidence to turn obstacles into opportunities, while bringing stakeholders along for the journey.
4 Reasons Why You Should Join the Change Management Course!
Turn Ideas into Impact
Stop seeing great concepts stall. This course bridges the gap between vision and reality, giving you the tools to transform innovative ideas into real-world outcomes.​
Learn from Real Stories
Discover what works (and what doesn’t) through compelling case studies. Gain practical insights you can apply immediately to your projects.
Master the People Side of Change
Service design is about people, not just processes. Learn how to build trust, align teams, and lead collaboration to make change stick—even in the face of resistance.
Build a Toolkit for Success
Walk away with a personalised set of strategies and techniques, tailored to help you tackle obstacles, engage stakeholders, and drive meaningful change in any setting.
Meet the trainer
Prof. Dr. Tina Weisser holds a professorship in Service Design at MUC.DAI - Munich Center for Digital Sciences and AI at the University of Applied Sciences in Munich and works as a leadership consultant.
With over 20 years of experience in practicing service design across various sectors, she brings a wealth of practical knowledge. Tina serves on the advisory board of the SDN Academy and develops and conducts the successful SDN Leadership Learning Lab.
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Prof. Dr. Tina Weisser (she/her)
Leadership Consultant and Professor at Munich Center for Digital Sciences and AI by University of applied Science Munich, SDN-accredited Master
Dates and times ​
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Module 1: 8 May 2025 | 08:00 - 11:30 CEST (GMT+2)
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Module 2: 22 May 2025 | 08:00 - 11:00 CEST (GMT+2)
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Convert this time to your local timezone
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Course fees and registration
Includes:
Participation in all 2 modules
Interaction with course participants and trainer
All course content, supplemental learning material and assignments
A Change Management Toolkit
Course completion certificate
Free access to future almuni sessions
SDN Members
€360 Early Bird (March 31, 2025)
€410 Normal price
Non-SDN Members
€390 Early Bird (March 31, 2025)
€450 Normal price
Early bird sale ends in
​Who is this course for?
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This course is designed for service designers, UX professionals, innovation leaders, and managers looking to build stronger leadership and change skills. Whether you’re guiding your team through transformation or simply want to understand how to navigate organisational change, you’ll leave with practical tools you can use right away.
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Financial Inclusion
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We, as the Service Design Network, support financial inclusion as part of our DEI mission (Diversity, Equity, and Inclusion), based on the world bank clusters. So, if you think you are eligible – please contact us at academy@service-design-network.org!
High income
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Full training fee
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Upper middle​
income
Receive 25% discount​
on the training fee
Lower middle​
income
Receive 50% discount
on the training fee
Low income
​
Receive 75% discount
on the training fee
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What is the Service Design Network Academy?The SDN Academy is an educational initiative introduced by the Service Design Network (SDN) in 2019. Offering a series of education courses for both seasoned practitioners and those new to service design, our Academy is committed to advancing practitioner knowledge by sharing insights on the latest tools, methods and techniques shaping the future of our industry. Since its founding, the SDN Academy has run both public and in-house training for more than 1.100+ students, across more than 24 different course offerings. Course participants come from a range of backgrounds and experience levels.
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What is the Service Design Network?The SDN is a non-profit organization founded in 2004 and is the only community of its type world-wide. In addition to the SDN Academy, the SDN runs a series of annual Global Conferences, publishes the journal 'Touchpoint', recognizes best-in-class work through its Award program, supports a large network of local Chapters, and supports up-and-coming service designers through its Young Talent Board and associated activities. You can learn more about the SDN at www.service-design-network.org.
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Will I receive a course completion certificate?Yes, all participants who successfully complete the course (based on lecture progress, as well as completion of quizzes and assignments) will receive a course completion certificate.
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What are the criteria for enrolling in a course?We do not have specified prerequisites attached to our courses. Nevertheless, our course descriptions provide a clear understanding of the content to be delivered. We, therefore, encourage interested participants to read them carefully and self-identify if the course is the right level based on their background and needs.
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Where are the courses offered and in which languages?Our academy is a global initiative with the objective of providing courses in a multitude of languages. New courses (and their respective language offering) are added to our website on a regular basis. We encourage interested participants to review the program page here to learn more.
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Do you offer discounts on your lectures & courses?We at SDN believe that everyone should get the possibility to join our lectures & courses. If you feel that the prices we offer are too high for your current living situation, please feel free to reach out to us at info@sdn-academy.org. Service Design Network Members receive a 15% Discount on SDN Academy Tickets. Learn more about the SDN and our Membership here. Service Design Network Student Members receive a 50% Discount Code on SDN Academy Tickets. Learn more about the SDN and our Membership here.
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Do you offer in-house training programs?The academy is pleased to offer customised, in-house training for companies, agencies and academic institutions alike. Inquiries can be directed here.
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How do I become a trainer?The SDN is always happy to welcome new members into our group of expert trainers. To ensure we work with the best, we have incorporated a rigorous application process which includes a self-assessment and interview with our accreditation board. To learn more, please see here.
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How much do academy courses cost?Our academy courses vary in price. We recommend that you review the program page here to get an understanding of associated costs.
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What forms of payment do you accept?We accept the following means of payment: Credit/debit cards, PayPal, SEPA Direct Debit or Invoice. The availability of means of payment may be affected by your location.
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What is the cancellation/refund policy?You may cancel a course up to 30 days prior to, in order to get a full refund. Please visit our Terms and Conditions page to learn more.