An 8-module, online accreditation course covering a broad range of topics relevant for established service designers looking to widen their horizons and advance their careers
Weekly schedule
Course starts: 26 July 2024
Course finishes: 23 September 2024
Monday
Module begins
Live lecture (call)
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Self-study and assignment
Tuesday
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Self-study and
assignment
Wednesday
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Self-study and assignment
Thursday
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Collaboration (call)
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Self-study and assignment
Friday
Module ends
Assignment due
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Gain industry-recognized accreditation
Course participants automatically receive 2-year SDN Professional Accreditation, a value of €1,800. Professional Accreditation, part of the SDN's Accreditation program, recognizes the professional achievements of service designers worldwide.
Course fee includes:
Participation in all lectures and collaboration sessions, conducted on Zoom
All course content, supplemental learning material, assignments
Interaction with course participants, trainers and guest experts through a dedicated Slack workspace
Course completion certificate
In addition, following the successful completion of a Accreditation Interview after Module 8:
SDN Professional Accreditation (a value of up to €1,800!)
SDN Accreditation badge
Two-year Professional SDN membership (a value of up to €360!)
Standalone Professional Accreditation costs up to €1,800, depending on SDN member status and country of residence. The Masterclasses course fulfills the skills and experience requirements which must otherwise demonstrated during the standalone accreditation procedure. However, Professional Accreditation for course participants is contingent on successful course completion (session attendance, quizzes and assignments) as well as an Accreditation Interview, which will be scheduled following course completion. The cost of this interview is included in the course fee. Participants who successfully complete the course may opt-out of Accreditation, and will nonetheless receive a course completion certificate.
Why join this course?
A series of Masterclasses designed around you
01
A modular approach
Each module provides an in-depth introduction to a theme that should be a core component of a professional service designer's skill-st. Video-based lectures are supplemented by self-study material (e.g. articles, case studies and presentations). For some modules, you'll apply your learning hands-on with an assignment.
02
Taught by experts
The Masterclasses series brings together experienced subject matter experts, with a consistent lead trainer and mentor who are present throught the course. And short lectures by guest experts further enhance the course content.
03
Convenient timezones
Two cohorts attend the course simultaneously, meaning you can fit course sessions into your busy schedule. A 09:00 CET cohort is especially suitable for Asia-Pacific participants, and a 18:00 CET cohort caters to Europe, North and South America and Africa.
04
Individual learning, supported by a community
Course participants follow online lectures, and engage with supporting content and assignments at their pace. Additionally, a cohort-specific Slack workspace supports communications between trainers and participants, and amongst participants themselves.
of learning, plus a kick-off session and graduation ceremony
of lectures from experts in the world of service design
of self-study across
the course
Course tuition fees
SDN Members
€2,950 Early-bird (until 15 June)
€3,150 Normal price
Non-SDN Members
€3,100 Early-bird (until 15 June)
€3,300 Normal price
Country income-indexed pricing applies to this and all SDN Academy courses. Eligible participants (based on their country of residence) qualify for discounts. A limited number of seats are available per cohort. To determine if you qualify, email us.
Get notified about future editions
of this course
Not yet ready to enroll for the next cohort, but want to hear about the next time it is offered? Add yourself to our mailing list and be notified before anyone else!
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World-class learning resources
Each module contains engaging, in-depth content from the trainer's subject matter expertise, backed up with the resources of the Service Design Network
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Articles from Touchpoint
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Presentations from the SDN Global Conference
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Selected case studies
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Content created by the SDN community
Who is this course for?
The Professional Masterclasses series is created to advance the skills and careers of established service designers. Course participants are expected to have existing experience practicing service design (whether in an agency, freelancer or in-house setting) for at least 2 years.
If you are just starting out as a service designer, or looking to enter the field and need to learn the basics, you are invited to join the SDN Practitioner Accreditation course, which is given several times per year.
Trainers
Jesse Grimes
Tina Weisser advises and supports companies as an innovation and organizational consultant. Her focus is on customer-centered innovation ("user-driven innovation"), service design strategy through to implementation and the associated systemic organizational consulting (customers include BMW, Lufthansa). She is a certified Service Design Master Trainer (SDN).
On her "business journey" she was influenced by her entrepreneurial background (founding of a start-up at the age of 24, its successful sale at the age of 32), her roots in engineering (graduated architect) and in humanities (study of psychology ) embossed.
Dr. Tina Weisser
Tina Weisser advises and supports companies as an innovation and organizational consultant. Her focus is on customer-centered innovation ("user-driven innovation"), service design strategy through to implementation and the associated systemic organizational consulting (customers include BMW, Lufthansa). She is a certified Service Design Master Trainer (SDN).
On her "business journey" she was influenced by her entrepreneurial background (founding of a start-up at the age of 24, its successful sale at the age of 32), her roots in engineering (graduated architect) and in humanities (study of psychology ) embossed.
Dr. Tina Weisser
Tina Weisser advises and supports companies as an innovation and organizational consultant. Her focus is on customer-centered innovation ("user-driven innovation"), service design strategy through to implementation and the associated systemic organizational consulting (customers include BMW, Lufthansa). She is a certified Service Design Master Trainer (SDN).
On her "business journey" she was influenced by her entrepreneurial background (founding of a start-up at the age of 24, its successful sale at the age of 32), her roots in engineering (graduated architect) and in humanities (study of psychology ) embossed.
Module structure
Each of the eight course modules follows the same structure:
Lecture
(Monday)
Each module begins on a Monday, with a one-hour Zoom call delivered by one of the Masterclass trainers. This lecture serves as the basis content for the module, and Approximately one hour of 'theory', and mixes theory and application (real-life examples). The module's assignment is also announced on this day.
Self-learning
Throughout the module, participants have access to a range of curated supplemental content, such as case studies, Touchpoint articles and presentation videos. These can be followed at your own pace. Short, engaging quizzes reinforce what you've learned and keep you on track.
Collaboration call
(Thursday)
Assignment due
(Friday)
On Thursdays, a one-hour Zoom call allows collaboration between course participants, both on the module's assignment, and discussion of the module topic in general.
Participants upload and share their assignment, and are encouraged to review the work of others.
Frequently asked questions
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What is the Service Design Network Academy?The SDN Academy is an educational initiative introduced by the Service Design Network (SDN) in 2019. Offering a series of education courses for both seasoned practitioners and those new to service design, our Academy is committed to advancing practitioner knowledge by sharing insights on the latest tools, methods and techniques shaping the future of our industry. Since its founding, the SDN Academy has run both public and in-house training for more than 1.100+ students, across more than 24 different course offerings. Course participants come from a range of backgrounds and experience levels.
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What is the Service Design Network?The SDN is a non-profit organization founded in 2004 and is the only community of its type world-wide. In addition to the SDN Academy, the SDN runs a series of annual Global Conferences, publishes the journal 'Touchpoint', recognizes best-in-class work through its Award program, supports a large network of local Chapters, and supports up-and-coming service designers through its Young Talent Board and associated activities. You can learn more about the SDN at www.service-design-network.org.
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Will I receive a course completion certificate?Yes, all participants who successfully complete the course (based on lecture progress, as well as completion of quizzes and assignments) will receive a course completion certificate.
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What are the criteria for enrolling in a course?We do not have specified prerequisites attached to our courses. Nevertheless, our course descriptions provide a clear understanding of the content to be delivered. We, therefore, encourage interested participants to read them carefully and self-identify if the course is the right level based on their background and needs.
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Where are the courses offered and in which languages?Our academy is a global initiative with the objective of providing courses in a multitude of languages. New courses (and their respective language offering) are added to our website on a regular basis. We encourage interested participants to review the program page here to learn more.
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Do you offer discounts on your lectures & courses?We at SDN believe that everyone should get the possibility to join our lectures & courses. If you feel that the prices we offer are too high for your current living situation, please feel free to reach out to us at info@sdn-academy.org. Service Design Network Members receive a 15% Discount on SDN Academy Tickets. Learn more about the SDN and our Membership here. Service Design Network Student Members receive a 50% Discount Code on SDN Academy Tickets. Learn more about the SDN and our Membership here.
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Do you offer in-house training programs?The academy is pleased to offer customised, in-house training for companies, agencies and academic institutions alike. Inquiries can be directed here.
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How do I become a trainer?The SDN is always happy to welcome new members into our group of expert trainers. To ensure we work with the best, we have incorporated a rigorous application process which includes a self-assessment and interview with our accreditation board. To learn more, please see here.
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How much do academy courses cost?Our academy courses vary in price. We recommend that you review the program page here to get an understanding of associated costs.
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What forms of payment do you accept?We accept the following means of payment: Credit/debit cards, PayPal, SEPA Direct Debit or Invoice. The availability of means of payment may be affected by your location.
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What is the cancellation/refund policy?You may cancel a course up to 30 days prior to, in order to get a full refund. Please visit our Terms and Conditions page to learn more.