Branding for Service Design
A course by Fiona Myles
Early-bird Tickets end: TBC
Registration deadline: TBC
GENERAL INFO
Dates: TBC
Hours: TBC
Language:
English
Course level:
Intermediate
Location: Zoom
Platform details will be shared with course registrants prior to course
MEET THE TRAINER
What to expect?
What is a brand? How do you define, create and evolve one? And why is it important for service design? Join Fiona Myles in this half-day course covering the key business considerations, principles and tools of branding for service design. The course will not only cover the why, what and how of defining, creating and evolving service brands, but will also provide some insight in naming and organising service brands as portfolios.
The course will include presentation, exercise and interactive sessions.
What are the takeaways from this training?
You will learn:
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What a brand is and how it is defined
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Why a brand is important for service design
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How to go about creating and evolving a service brand
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What the key principles and tools are
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How to organise service brand portfolios
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How the industry is evolving
Fiona Myles (she/her)
Kin Branding
COURSE OUTLINE
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Branding specifically for service design
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Delivering at customer touch points
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The role design plays
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Naming and organising service brand portfolios
Who is this course for?
Service designers, design strategists and anyone interested in harnessing the power of branding in their practice.
Financial Inclusion
We as the SDN support financial inclusion as part of our DEI mission (Diversity, Equity and Inclusion), based on the world bank clusters. So, if you think you are eligible – please contact us at academy@service-design-network.org!
High income
Full training fee
Upper middle
income
Receive 25% discount
on the training fee
Lower middle
income
Receive 50% discount
on the training fee
Low income
Receive 75% discount
on the training fee