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Branding for Service Design

A course by Fiona Myles

Early-bird Tickets end: Jan 7, 2024

Registration deadline: Feb 1, 2024

GENERAL INFO

Dates:   February 1, 2024

Hours:  15:00 - 17:30 CET (GMT+1)

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Language:

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English

Course level:

Intermediate

What to expect?

What is a brand? How do you define, create and evolve one? And why is it important for service design? Join Fiona Myles in this half-day course covering the key business considerations, principles and tools of branding for service design. The course will not only cover the why, what and how of defining, creating and evolving service brands, but will also provide some insight in naming and organising service brands as portfolios.

The course will include presentation, exercise and interactive sessions.

 

 

What are the takeaways from this training?

You will learn:

  • What a brand is and how it is defined

  • Why a brand is important for service design

  • How to go about creating and evolving a service brand

  • What the key principles and tools are

  • How to organise service brand portfolios

  • How the industry is evolving

Fiona Myles (she/her)
Kin Branding

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COURSE OUTLINE

  • Branding specifically for service design

  • Delivering at customer touch points

  • The role design plays

  • Naming and organising service brand portfolios

Who is this course for?

 

Service designers, design strategists and anyone interested in harnessing the power of branding in their practice.

Financial Inclusion

We as the SDN support financial inclusion as part of our DEI mission (Diversity, Equity and Inclusion), based on the world bank clusters. So, if you think you are eligible – please contact us at info@sdn-academy.org!

High income

Full training fee

Upper middle

income

Receive 25% discount

on the training fee

Lower middle

income

Receive 50% discount

on the training fee

Low income

Receive 75% discount

on the training fee

€18  €20

ENROLL NOW!

EARLY BIRD MEMBERS

MEMBERS

EARLY BIRD NON-MEMBERS

NON-MEMBERS

*Early Bird deadline: Jan 7, 2024
*Registration deadline: Feb 1, 2024

Further questions? Don't hesitate to reach out to us below:

Prices
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