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Coming up next at the SDN Academy in 2023

Here is what's coming up next at the SDN Academy. By joining these courses & lectures, you will be expanding your service design knowledge while getting updated on the latest trends in the service design industry. Whether you are a beginner or an expert in the world of service design, these courses intend to advance everyone's skills and career. Secure your spots by marking your calendar and registering today!

The Service Design Practitioner Curriculum aims to teach the fundamentals of service design. It is a starting point for those beginning their service design career or as a foundation to select service design teams and facilitate smaller projects. Participants come from all over the world, and the program is coached by Thomas Brandenburg – SDN Accredited Service Design Master.

After completion of the course, participants go through the SDN Accreditation process – an independent certification that aims to validate they have met established criteria and competencies within the field of service design. Participants of the course will be prepared for the SDN Accreditation for Practitioners. After successfully completing the Practitioner Curriculum Course: 32 hours of the training program, and the SDN Accreditation process, you will gain certification and two years of SDN Professional Membership with all the benefits.

Are you keen to build a solid foundation for your service design practice, or are you starting your service design journey? Do you want to earn recognition for your service design knowledge? Get to know about the program here.

We, as the SDN, support financial inclusion as part of our DEI mission (Diversity, Equity and Inclusion) based on the world bank clusters. If your country is eligible or if you have further questions, please get in touch with us at

Date/Time: Jan 16 - Mar 27, 2023 / 14:30 - 17:30 CET (GMT+1) Language: English Course level: Basic

Learn more about the course here.


How can we develop concepts which are relevant to business challenges? Most importantly, how do we even recognise these challenges when scaling concepts in large organisations?

Our SDN Acc. Professional Carol Massá starts her course "Conceptualisation and Business Modeling" at the SDN Academy. This course will help you learn the usage of in-depth reflection on people, processes, platforms and policies.

What are the takeaways from this training?

  • Identify differences between ideas and concepts

  • Identify practical steps on how to develop concepts relevant to business challenges

  • Recognise challenges when scaling concepts in large organisations

  • Feel empowered to act as a business partner in your organisation

Date/Time: Feb 8, 2023 / 09:00 - 11:00 EST (GMT-5) Language: English Course level: Basic

Learn more about the course here.


Service Design Management - Setting the Stage for Implementation with SDN Acc. Master Trainer Dr Tina Weisser is coming back to the SDN Academy on February 15 & 28, 2023! Successfully implementing service design projects is crucial to create a real impact.

What are the takeaways from this training?

  • how to create the right conditions within your company

  • what success factors are key prerequisites that you need

  • skills, roles and responsibilities that are essential

  • underlying systemic principles

  • useful organisational change models

  • how to deal with resistance and cognitive biases

What are the barriers to delivering new services, and what are the optimisation potentials? How can service designers support implementation? How to bridge the knowing-doing gap? Join Dr. Tina Weisser’s workshop this February to find the answers.

Date/Time: Feb 15 & 28, 2023 / 08:00 - 11:30 CET (GMT+1) Language: English Course level: Advanced

Learn more about the course here.


Missing your topic? Request a training!


Service Design Practitioner Curriculum (Training + Accreditation)

Jan 19 - Apr 12, 2024

SDNA online live course

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The Service Design Practitioner Curriculum is designed for those who want to build a solid foundation of service design practice and gather theoretical foundations, methodological skills, and practical experience.

Facilitating Creative Sessions

Jan 24 - Mar 14 , 2023

SDNA online live course

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"Facilitating Creative Sessions" is a comprehensive course that prepares participants to lead effective group sessions in creative processes by teaching them essential facilitation skills. This course, designed for designers and professionals, combines theory, practical exercises, and feedback to improve facilitation techniques and soft skills.

Systems Thinking: The Yin and the Yang sides

on-demand course

SDNA on-demand curse

Course language:



Through this course, learners will develop the essential attitude of thinking in systems, reflecting on thought patterns, comprehending relationships, connections, and interrelations, and exploring a wide variety of disciplines.

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