UPCOMING COURSES
SDNA online live course
Service Design Leadership Lab
This edition:
Other editions:
TBA, 2023
Not yet announced
Course language:

English
Nowadays, leading (service design) teams is a very responsible and demanding task in both traditional and agile organisations. This 4-module learning journey is designed to support current or prospective leaders in managing their broad range of daily tasks.
Waiting-list
SDNA online live course
Prototyping Services
This edition:
Other editions:
TBA
Not yet announced
Course language:

English
Prototyping plays a vital role in the service design process, allowing designers to test and refine their ideas before finalizing a service or a product and service experience. Discover the many different approaches, including physical and digital methods, to effectively decide what and how to prototype. Learn from case studies, and gain hands-on experience in a real-world scenario.
Pre-register now!
SDNA online live course
Strategic Design in Organisations
This edition:
Other editions:
Aug 9-10, 2023
Not yet announced
Course language:

English
Today, more than ever, the role of design is shaping human needs as we deliver new service models to improve human lives. As design professionals we continue to experiment with new ways to provide solutions for complex problems. During this two-part course, we will learn about the role of service design in organisations today, share insights on how to identify design challenges from an inside and outside-in perspective and, ultimately turn these insights into actions by closing gaps between people, process, policies, platforms.
Register now!
SDNA online live course
Service Design Management
This edition:
Other editions:
July 20&27, 2023
Not yet announced
Course language:

English
Successfully implementing service design projects is crucial to create a real impact. This workshop will introduce you to the fundamentals of service design implementation and organizational change. We will discuss strategies to ensure that user experience concepts are not getting blocked internally and ultimately removed from the priority list. You will also start to think about implementation at the right time and have in place everything that you will need along the way. You will learn what are key prerequisites, conditions and skills needed.
Register now!
SDNA online live course
Going Backstage and Behind the Scenes to Design Successful Services
This edition:
Other editions:
June 22, 2023
Not yet announced
Course language:

English
Effective digital products are designed as services with customers’ experiences and needs at the heart. This means that we tend to focus on the impact they make from the perspective of external users. But in doing this, we have lost sight of two critical elements – “backstage” and “behind the scenes”. Service design gives the opportunity to make an impact in all three places. That’s why it’s helpful to think of staff delivering services as customers of your organisation and services too.
Register now!
SDNA online live course
Service Design for Social Wellbeing
This edition:
Other editions:
June 21, 2023
Not yet announced
Course language:

English
The world is dealing with increasingly complex problems that are deeply intertwined. In this context, all professional fields must consider how they can use their unique skills to make the world a better place for all. How can service design help to effect change for the better? The online courses will provide an overview of service design for change and give attendees the opportunity to collaborate on service design for the common good.
Register now!
SDNA online live course
Service Design and Future Forecasting
This edition:
Other editions:
June 14-15, 2023
Not yet announced
Course language:

English
The world is facing a trifecta of radical shifts: post-covid aftershocks, climate crisis and technological revolution – the stakes are only getting higher. How can service designers more deliberately influence and prepare for challenges and significant next order impacts for environment, society, technology and politics? By developing a structured way to think about the future, we can find ways to look beyond the noise of the present to be better prepared as service designers, users and stakeholders. In this two part online workshop we’ll introduce the concept of developing a futures mindset, scanning the fringes for signals of change and applying that insight to make better choices as service designers in the present.
Register now!
SDNA on-demand lecture
服务设计的时代机遇 - The Era of Opportunity for Service Design
This edition:
Other editions:
on-demand lecture
Course language:
Chinese
With the transformation of global industrial structure from "industrial-based economy" to "service oriented economy", service design has emerged as the product of the new era. It is not only a new-rising subject but also a systematic methodology. It is the entire business system related to design and service, which helps you to grasp new thinking for the business world in the post-product era, and gains insight into innovation, then push the limit of growth.
This course emphasises the necessity of service design and how to design user-oriented service systematically. Get access now!
Get access now!
SDNA on-demand course
«БОЛЬШИЕ ПЕРЕМЕНЫ или «SERVICE DESIGN» - РУКОВОДСТВО К ДЕЙСТВИЮ»
This edition:
Other editions:
on-demand course
Course language:

Russian
Курс - погружение в мир сервис-дизайна с целью внедрения изменений в подходе при решении бизнес-задач. 11 МОДУЛЕЙ +11 ЗАДАНИЙ ДЛЯ САМОСТОЯТЕЛЬНОЙ ПРОРАБОТКИ ИНСТРУМЕНТОВ.
Get access now!
SDNA on-demand lecture
Introduction to Systemic Design 2.0
This edition:
Other editions:
on-demand lecture
Course language:

English
The recent interest in Systemic Design has resulted in the emergence of toolkits and templates that aim at integrating systems thinking with service design methods. However, we believe there is an imperative for a more profound and insightful integration. Join this SDN Academy Lecture and move beyond the tools and templates level, to tap into the power of timeless ideas and practical techniques from the systems paradigm.This course emphasises the necessity of service design and how to design user-oriented service systematically. Get access now!
Get access now!
Amsterdam, Netherlands
Facilitating Creative Sessions
This edition:
Other editions:
July 24-25, 2023
Not yet announced
Course language:

English
In this two-day course, "Facilitating Creative Sessions," you will learn the fundamental abilities and information required to successfully guide group sessions in the creative process. You will develop critical soft skills and obtain a thorough understanding of facilitation techniques through a combination of theoretical ideas, hands-on activities, and helpful feedback.
Register now!
SDNA online live course
Service Design Practitioner Curriculum (Training + Accreditation)
This edition:
Other editions:
TBA
Not yet announced
Course language:

English
The Service Design Practitioner Curriculum is designed for those who want to build a solid foundation of service design practice and gather theoretical foundations, methodological skills, and practical experience.
Pre-register now!
SDNA online live course
Service Design for Resilient Strategic Planning
This edition:
Other editions:
End of January, 2022
Not yet announced
Course language:

English
Strategic planning can seem daunting and highly company focused. However using the right tools, willingness to experiment, engaging people at levels in the company, making tough decisions and having the courage to implement, can make a difference. Using design thinking and service design tools and skills, makes the process people-centric, accountable, and measurable, while constantly adapting it to the changing business conditions increasing the odds of success.
Postponed!
PAST COURSES
SDNA online live course
Introduction to Systemic Design 2.0
This edition:
Other editions:
November 30, 2021
Not yet announced
Course language:

English
The recent interest in Systemic Design has resulted in the emergence of toolkits and templates that aim at integrating systems thinking with service design methods. However, we believe there is an imperative for a more profound and insightful integration. Join this SDN Academy Lecture and move beyond the tools and templates level, to tap into the power of timeless ideas and practical techniques from the systems paradigm.
Course completed!
SDNA online live course
Service Design Practitioner Curriculum
(Training + Accreditation)
This edition:
Other editions:
November 15, 2021 - January 31, 2022
Not yet announced
Course language:

English
The SDN Academy is proud to introduce to you our newest initiative: Service Design Practitioner Curriculum Program starting on November 15, 2021 (save the date to your calendar). This unique training program is designed for those who want to build a solid foundation of service design practice and gather theoretical foundations, methodological skills, and practical experience. Therefore, this training is for anyone who wants to learn the basics of service design.
Sold out!
SDNA online live course
Simplification of Workplace
This edition:
Other editions:
November 10-12, 2021
Not yet announced
Course language:

English
As your organisation gear’s up to be future ready, it’s vital to prevent complexity from taking root and hindering growth. Left unaddressed, this can lead to a work environment with less than desirable leadership behaviours, where there’s no room for big ideas, re-enforces status quo that limits innovation potential, overwhelmed and disengaged employees, poor communication, lowers quality and reduces customer experience. The antidote to escape the complexity trap, while it may seem counter-intuitive, is simplification.
Canceled
SDNA online live course
Service Design and Branding
This edition:
Other editions:
November 17, 2021
Not yet announced
Course language:

English
What is a brand? How do you define, create and evolve one? And why is it important for service design? Join Fiona Myles in this half-day course covering the key business considerations, principles and tools of branding for service design. The course will not only cover the why, what and how of defining, creating and evolving service brands, but will also provide some insight in naming and organising service brands as portfolios.
Canceled
SDNA online live course
Dare to Draw - Visual Thinking Essentials
This edition:
Other editions:
November 5, 2021
Not yet announced
Course language:

English
You don’t need to be an artist to master the basics of a visual thinking. It’s drawing, not rocket science. Join this SDN Academy course and learn more about Visuals Thinking Essentials.
Canceled
SDNA online live course
Build Your Way a Better
{Problem Statement}
This edition:
Other editions:
November 8, 2021
Not yet announced
Course language:

English
No matter what you are working on, {problem framing} will help you and your team make better decisions faster. This Advanced course will help you to frame your own problem statement, review and test it.
Canceled
SDNA online live course
Inclusive Online Services for the Municipality - SDN Finalist 2020
This edition:
Other editions:
October 15, 2021
Not yet announced
Course language:

English
Little over 850.000 citizens live in this diverse, beautiful city. From Marc to Mohammed. From baby to granny. From garbage collector to PhD student. Every citizen has their context, needs, wishes and challenges. How to design online services that can be used by everyone?
Join this SDN Academy - SDGC21 Pre-Event and learn more about the SDN Award Finalist Serena Westra, senior Service Designer at Koos Service Design and her case: "Inclusive Online Services for the Municipality".
Course completed!
SDNA online live course
Morphology Tension Models -
How to Design and Quantify Them
This edition:
Other editions:
August 26, 2021
Not yet announced
Course language:

English
In this SDN Academy course by Koos Service Design, Jules Prick and Boris Jockin will dive into the topic of morphological tension models and the theory behind it.
Postponed
SDNA online live course
Strategic Design in Organisations
This edition:
Other editions:
August 10-11, 2021
Not yet announced
Course language:

English
Today, more than ever, the role of design is shaping human needs as we deliver new service models to improve human lives. As design professionals we continue to experiment with new ways to provide solutions for complex problems. During this two-part course, we will learn about the role of service design in organisations today, share insights on how to identify design challenges from an inside and outside-in perspective and, ultimately turn these insights into actions by closing gaps between people, process, policies, platforms.
Register now!
SDNA online live course
Service Design Management - setting the stage for Implementation
This edition:
Other editions:
July 8&15, 2021
Not yet announced
Course language:

English
Successfully implementing service design projects is crucial to create a real impact. This workshop will introduce you to the fundamentals of service design implementation and organizational change. We will discuss strategies to ensure that user experience concepts are not getting blocked internally and ultimately removed from the priority list. You will also start to think about implementation at the right time and have in place everything that you will need along the way. You will learn what are key prerequisites, conditions and skills needed.
Course completed!