User Research Masterclass -
the Art of Asking

A course by Dr Tina Weisser

GENERAL INFO

SDN Academy course

Dates:   July 8 & 14, 2022

Hours:  08:00 - 11:30 CEST (GMT+2)

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Language:

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English

Course level:

Advanced

Tina Weisser (she/her)
Feed Your Mind

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What to expect?

 

„It is critical to understand the cause of customer needs and not only address the obvious symptoms“ 

 

Successfully conducting qualitative user research and deriving strong insights and relevant recommendations in a short time is crucial. In order to understand user needs in detail and also to detect the deeper, non-obvious needs, psychological basics, the skilled use of conversation techniques and a high degree of communication skills are essential. The course will provide a lively mix of introducing and discussing selected theories and practical exercises.

What are the takeaways from this training?

  • introduction to essential psychological fundamentals that are relevant for every user interview e.g. perception, mental models, constructivism, cognitive biases, non-violent communication, active listening, body language

  • a set of impactful conversation and questioning techniques from the fields of systemic consulting, coaching and NLP

  • the researcher mindset

Who is this course for?

The workshops are designed for all those who want to deepen their skills in the field of user, UX and service design research or who want to become a user researchers.

Financial Inclusion

We as the SDN support financial inclusion as part of our DEI mission (Diversity, Equity and Inclusion), based on the world bank clusters. So, if you think you are eligible – please contact us at info@sdn-academy.org!

High income

Full training fee

Upper middle

income

Receive 25% discount

on the training fee

Lower middle

income

Receive 50% discount

on the training fee

Low income

Receive 75% discount

on the training fee

COURSE OUTLINE

AGENDA
  • Open questions about Research

  • User Research Fundamentals I

  • Theory & exercises: e.g. Perception, mental models, constructivism

  • User Research Fundamentals II

  • Deep Dive Method Interview

  • Empathy & non-violent communication

  • theory & exercises

  • Deep Dive Conversation techniques & exercises

TESTIMONIALS

" A must-have training if you are in the research field, or you simply want to know more about how to ask the right question. I'm feeling empowered by the valuable resources that Tina has shared with us, as well as from the people I knew during the training. "

"User Research Masterclass"
Course Participant, Dec 2021

 
ENROLL TODAY

*Earlybird prices
*Registration limited to a maximum of 15 people

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*Early Bird deadline: until June 8th
*Registration deadline: until July 8th