What to expect?

 

„It is critical to understand the cause of customer needs and not only address the obvious symptoms“ 

 

Successfully conducting qualitative user research and deriving strong insights and relevant recommendations in a short time is crucial. In order to understand user needs in detail and also to detect the deeper, non-obvious needs, psychological basics, the skilled use of conversation techniques and a high degree of communication skills are essential. The course will provide a lively mix of introducing and discussing selected theories and practical exercises.

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What are the takeaways from this training?

• introduction to essential psychological fundamentals that are relevant for every user interview e.g. perception, mental models, constructivism, cognitive biases, non-violent communication, active listening, body language

• a set of impactful conversation and questioning techniques from the fields of systemic consulting, coaching and NLP

• the researcher mindset

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Who is this course for?

The workshops are designed for all those who want to deepen their skills in the field of user, UX and service design research or who want to become a user researchers.

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Financial Inclusion

We as the SDN support financial inclusion as part of our DEI mission (Diversity, Equity and Inclusion), based on the world bank clusters. So, if you think you are eligible – please contact us at academy@service-design-network.org! 

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