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Build Your Way a Better {Problem Statement} with Roman Schoeneboom


SDN Acc. Master Roman Schoeneboom

We live in a complex world where old management mindsets no longer work and face new types of problems. But how do we reduce complexity? According to SDN Accredited Master Roman Schoeneboom, the answer is Problem Framing! The concept of Problem Framing entails complex or complicated content that is not simplified but thoroughly designed and newly 'framed'.


In his previous course “Problem Framing 2.0”, a basic introduction into the topic, Roman explained the importance of framing the problem, and taught the 5-step Problem Framing Structure. His new advanced course on November, “Build Your Way a Better Problem Statement” will take the problem framing skills to the next level.


"No matter what you are working on, {problem framing} will help you and your team make better decisions faster."


In the session participants will:

  • Understand the importance of problem framing

  • View examples of real life problem statements

  • Bring their own (work) related issue(s)/challenge(s)

  • Compare and choose a relevant framing template

  • Frame their own statement

  • (In a safe environment) review the statement and receive feedback

  • Iterate upon on the feedback, ask additional questions (if needed)

  • Test their finalised problem statement, i.e. with the ‘Elevator-Test’



Roman Schoeneboom is Business Transformation & Innovation Lead at EY, as well as Certified LEGO Serious Play facilitator, keynote speaker, social democrat, avid drummer and SDN Accredited Service Design Master.


Interested? Join the workshop in November here.

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SELECTED UPCOMING COURSES

The Design of Change: Essentials for Service Designers

May 8 & 22, 2025

SDNA online live course

Course language:

English

English

Every service designer faces the same challenge: dreaming up great concepts is one thing, making them work in the real world is another. Why do even the best user journeys and service concepts sometimes falter? What holds your team back from turning ideas into meaningful impact? This course bridges that gap.​

Service Design Leadership Lab

Apr 30 - Jul 2, 2025

SDNA online live course

Course language:

English

English

Nowadays, leading (service design) teams is a very responsible and demanding task in both traditional and agile organisations. This 4-module learning journey is designed to support current or prospective leaders in managing their broad range of daily tasks.

Branding for Service Design with AI Tools

on-demand course

SDNA on-demand curse

Course language:

English

English

Why is branding important for service design? Join Fiona Myles and Javier Garcia in this on-demand course covering the key business considerations, principles and tools of branding for service design supported by AI tools.

Service Design
Masterclasses Series

Mar 14 - May 20, 2025

SDNA online live course

Course language:

English

English

An 8-week, 8-module, online accreditation course relevant for established service designers looking to widen their horizons, advance their careers and increase their impact.

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