From Keywords to Blueprints:
An AI-Ready Service Design Framework
A course with SDN Acc. Master Mauricio Manhaes
Early-bird Tickets end: TBC
Registration deadline: TBC
GENERAL INFO
Dates:
Workshop | TBC
Project Presentation & Critique | TBC
Hours: TBC
Language:
English
Course level:
Advanced
Location: Zoom
Platform details will be shared with course registrants prior to course
MEET THE TRAINER
Mauricio Manhães (he/him)
SDN-accredited Master
What to expect?
Join us for a sneak peek at how to design innovative services that go beyond the ordinary. In this 3-hour workshop, you will see a human-centered approach to how to use Language, AI, and service design principles to create exceptional service experiences. You will explore how to shape perceptions, memories, and values with language and how to generate and evaluate ideas with AI. You will also see how to design value architectures, craft service concepts, map service journeys, prototype solutions, and test outcomes. Take advantage of this opportunity to be at the forefront of service innovation - seats available: 30.
Course learning objectives
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How to use Language and AI to generate innovative ideas for new services and uncover valuable insights and customer needs;
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How to design value architectures and desirability for new services using service design principles and frameworks;
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How to craft compelling service concepts that align with customer expectations;
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How to support stakeholder conversations with service maps that visualize the service journeys and touchpoints;
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How to prototype and test service concepts using state-of-the-art tools and methodologies.
Who is this course for?
This workshop is designed for professionals who are interested in or involved in creating, delivering, or improving services across various industries. The course is suitable for roles such as Service designers, Design researchers, UX designers, Product managers, Business analysts, Innovation managers, Customer experience managers, Marketing managers, Project managers, and Consultants.
The course is also relevant for anyone who wants to learn how to use Language, AI, and service design principles to create innovative and customer-centric services.
Support
Next to the two 3-hour online modules, participants will have access to a complimentary 30-day subscription to the SDL Community’s 24/7 expert AI.ssistant on the Tmpt. me platform.
Investment
This SDN Academy workshop fee is billed at registration and includes:
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Your access to a complimentary 30-day subscription to the SDL Community’s 24/7 expert AI.ssistant on the Tmpt.me platform and
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When also registering for the 6-week course, "Service Design Logic: From Keywords to Blueprints," the investment made for this workshop will be discounted from the course's full registration price of 2.320,00 Euros
Financial Inclusion
We as the SDN support financial inclusion as part of our DEI mission (Diversity, Equity and Inclusion), based on the world bank clusters. So, if you think you are eligible – please contact us at academy@service-design-network.org!
High income
Full training fee
Upper middle
income
Receive 25% discount
on the training fee
Lower middle
income
Receive 50% discount
on the training fee
Low income
Receive 75% discount
on the training fee
COURSE OUTLINE
The workshop activities follow this sequence:
DAY 01
Introduction
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Definitions
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Service
-
Design
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Service Phenomenological Experience
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SDL-KB Framework
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Entry Points
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Best Available Knowledge Report (B.A.K.R.)
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Associative Memory Networks
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Core-Service Encounter
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Service Journey
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Phase 2 - Stakeholders Identification
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Effectual Stakeholders
Phase 3 - Possible Entry Points
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Opportunity Space Delimitation
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Keywords Definition
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Phase 5 - Associative Memory Networks
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Value Memory Mapping
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Words Density Analysis
Phase 6 - Service Concepts
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AI-Generated Service Concepts
Concepts Priming
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Word-Of-Mouth (WoM)
Bio-Break
WoM Results
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Service Concepts Recalls
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Words Density Analysis
Phase 8 - Core-Service Encounter
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AI-Generated Core-Service Encounter
Phase 9 - Service Journey
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Stakeholder Interviews
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Journey’s Purpose
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Value Co-Creation
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-
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Upstream/Downstream Service Encounters
Phase 11 - Service Design Deliverables
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Memory Network Map
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Service Concept
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Journey Map
End of Day 01
DAY 02
Project Presentations
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10 minutes for each project, followed by
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5 minutes for Q&As
Projects Critique
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Highlights and improvement opportunities.
Workshop Critique
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Highlights and improvement opportunities.
End of Day 02