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Service Design Practitioner Curriculum
(Training + Accreditation)

A course with SDN Acc. Master Thomas Brandenburg

Early-bird Tickets end: Apr 8, 2023

Registration deadline: May 8, 2023


Dates:  May 8 - July 31, 2023

Hours:  17:30 to 20:30 CDT (GMT-5)

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Course level:


Location: Zoom

Platform details will be shared with course registrants prior to course


Thomas Brandenburg (he/him)
SDN Acc. Master


Carol Massá (she/her)
SDN Acc. Master


What to expect?

  • You want to build a solid foundation for your service design practice? 

  • You want to gather theoretical foundations, methodological skills and practical experience?

  • You want to work with like minded peers in a combination of online classes, peer-driven projects, on-demand modules and learning-assignments?

  • And you want to earn a recognised practitioner accreditation issued by the global Service Design Network?

Then this Service Design Practitioner Curriculum is the program for you!

Course Description

  • You will participate in 32 hours of program – structured in 6 modules of online sessions, 5 modules of assignments and on-demand content. In parallel you will work on a practical service design challenge (min. 14 hours of “out-of classroom”).

  • You will have access to high-level resources like templates, tool-kits, literature, videos and tests.

  • You will finalise this program with the SDN Practitioner Accreditation (value 480 Euro) which includes a two-year SDN membership with all its benefits.

Who is this course for?

Anyone who wants to learn the basics of service design -either a starting point for a career in service design or as a foundation to select service design teams and support and facilitate smaller projects. In this program we will have max 25 participants from all over the world – supervised and coached by one experienced, SDN acc. service designer!


Next to the 6 online modules, the trainers offer Online Live Supervision on specific dates & times. These sessions are not mandatory.


This SDN Academy Service Design Practitioner Curriculum fee is billed at registration and includes: Your access to 32 hours of training program, access to the SDN Practitioner Accreditation process (worth €460) and a two years of SDN Membership with all connected benefits. 

Financial Inclusion

We as the SDN support financial inclusion as part of our DEI mission (Diversity, Equity and Inclusion), based on the world bank clusters. So, if you think you are eligible – please contact us at

High income

Full training fee

Upper middle


Receive 25% discount

on the training fee

Lower middle


Receive 50% discount

on the training fee

Low income

Receive 75% discount

on the training fee

Practitioner Accreditation 

The SDN Accreditation Program is an independent certification confirming that you have met established criteria and competencies within the field of service design. Learn more about the Accreditation Process here


Module 1
Setting the Basics!
  • Why Service Design? 

  • What is Service Design? 

  • Setting up a Service Design Project 

  • Introducing the practical case and building teams!

Module 2
  • Project Framing

  • Input Exploration ​

  • Exercise Case

  • This Session will cover: Personas, Customer Journey, Other Exploration Tools, Theory, Jam Session Exploration

Module 3
  • Presentation​

  • Input Ideation

  • Exercise Case

  • This Session will cover: Toolbox Creation Part 1, Other Creation Methods, Thinking Outside the box, Jam Session Creation

Module 4
  • Presentation

  • Input Prototyping and Testing 

  • Exercise Case

  • This Session will cover: Prototyping and Testing, Toolbox Creation Part 2, Storytelling, Preparing Presentation

Module 5
Expanding the view!
  • Input Service Design and Business​

  • Input Service Design and Organisational Change

  • Exercise Case

  • Input Service Design and Leadership

  • Wrap up and perspectives for the final step towards practitioner accreditation

Module 6
  • Presentation

  • Final Concept ​

  • This Session will cover: Presentation of Ideas and Results, Theoretical Input on project Implementation, Practical Examples and project reports, Feedback Session


At the recent internal IBM design festival (SPARK),  through the Practitioner Curriculum SDN Acc. Practitioners Tracy and Arun, presented a 10-min talk on our learning journeys in transitioning to Service Design. During the talk, they spoke about the SDN practitioner's course. You can watch it here:

This course opened up my eyes to service design thinking and the different ways to apply it. Service design thinking is not just for service designers! I'm excited to take away what I have learnt and apply it to my role to take the way I work to the next level!"

"Service Design Practitioner Curriculum"
Course Participant, Feb 2022


Dates and Times

Course Dates and Times

Module 1: Mo, May 8, 2023 17:30 - 20:30 CDT (GMT-5)

Module 2: Mo, May 22, 2023 17:30 - 20:30 CDT (GMT-5)

Module 3: Mo, June 12 2023 17:30 - 20:30 CDT (GMT-5)

Module 4: Mo, June 26, 2023 17:30 - 20:30 CDT (GMT-5)

Module 5: Mo, July 17, 2023 17:30 - 20:30 CDT (GMT-5)

Module 6: Mo, July 31, 2023 17:30 - 20:30 CDT (GMT-5)


Mo, May 15, 2023 17:30 - 18:30 CDT (GMT-5)

Mo, June 5, 2023 17:30 - 18:30 CDT (GMT-5)

Mo, June 19, 2023 17:30 - 18:30 CDT (GMT-5)

Mo, July 10, 2023 17:30 - 18:30 CDT (GMT-5)

Mo, July 24, 2023 17:30 - 18:30 CDT (GMT-5)


*Registration limited to a maximum of 25 people
*Costs include the full program plus SDN Practitioner Accreditation and two years of SDN membership





*Early Bird deadline: Apr 8, 2023
*Registration deadline: May 8, 2023

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