Journey Mapping Course Takes the SDN’s New South African Chapter on an Educational Voyage

The Service Design Network recently announced the addition of South Africa to our chapter network and are pleased to welcome a community so intensely invested in raising awareness on the value of service design across the private and public sectors. In seeking to add value to its launch activities, the South Africa Chapter turned their commitment to education into an invitation to the SDN SVP and SDN Academy co-founder/Head of Training Jesse Grimes (Kolmiot Service Design), to hold an “An Introduction to Service Design Through Journey Mapping” course in Johannesburg.

Geared towards new practitioners as well as current service designers looking to up-skill, this immersive training introduced not only the all-important journey map but also how it can be the backbone of a service design approach.

The course took place on 19-20 September at Fjord/Accenture Interactive in Johannesburg, a global agency committed to helping brands transform the customer experience. Jesse taught a group of ten participants, who sought to enhance their understanding of service design, as well as get hands-on experience applying journey mapping to a real-world case.

On the evening of 19 September, the SDN South Africa Chapter held the second of its two launch events, the first being held two weeks earlier in Cape Town. Jesse joined several local speakers in giving presentations to a local audience interested in service design.

Abundant Educational Opportunities from the SDN Academy

“An Introduction to Service Design Through Journey Mapping” is one of several courses on offer via the SDN’s new Service Design Network Academy. Educating the world on the value of service design by advancing practitioner knowledge is the academy’s mission and we invite you to join us!

Be sure to also visit our course page here, to get a sense of the full scope of educational offerings coming from our academy’s global trainers. Guaranteed to help you learn, grow and thrive in the fast-paced world of service design, we encourage you to sign up for one of our courses, or request in-house training, today!



on-demand course

SDNA on-demand course

Course language:


Курс - погружение в мир сервис-дизайна с целью внедрения изменений в подходе при решении бизнес-задач.

Ten Basic Principles of Service Design

7 Dec 2020

SDNA online live lecture

Course language:


Learn more about ten key principles of service design in this SDN Academy lecture.

服务设计的时代机遇 - The Era of Opportunity for Service Design

on-demand lecture

SDNA on-demand lecture

Course language:


This course emphasises the necessity of service design and how to design user-oriented service systematically.

User Research Masterclass - The art of asking

25 Nov& 02 Dec 2020

SDNA online live course

Course language:


Learn more about psychological research fundamentals and powerful conversation techniques in this SDN Academy Masterclass.