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NEWS STORY

From Keywords to Blueprints: An AI-Ready Service Design Framework – A Transformative Workshop on August 9 & 16, 2024


In today’s fast-paced world, innovation and customer-centricity are the cornerstones of successful service design. The integration of AI into this field opens up a new horizon of possibilities, enabling us to create exceptional and meaningful service experiences.



We invite you to join us for an immersive workshop, "From Keywords to Blueprints: An AI-Ready Service Design Framework" on August 9 & 16, 2024. This unique opportunity is designed to equip you with cutting-edge skills in using Language, AI, and service design principles to revolutionize your approach to service creation.




Why AI for Service Design Matters

AI is not just a buzzword; it's a powerful tool that can significantly enhance the service design process. By leveraging AI, you can uncover deeper insights into customer needs, generate innovative ideas, and evaluate concepts more efficiently. This workshop will demonstrate how AI can be seamlessly integrated with human-centered design approaches to create services that are not only functional but also delightful and impactful.



Dates: August 9 & 16, 2024

Duration: 3-hour online workshop

Seats Available: 30

Exclusive Access: Complimentary 30-day subscription to the SDL Community’s 24/7 expert AI.ssistant on the Tmpt.me platform.


What You Will Learn

In this dynamic workshop, you will explore the following key areas:

  1. Using Language and AI for Innovation: Discover how to generate groundbreaking ideas and uncover valuable customer insights through the synergy of language and AI.

  2. Designing Value Architectures: Learn to create compelling value architectures and enhance desirability using service design principles and frameworks.

  3. Crafting Service Concepts: Develop service concepts that resonate with customer expectations and needs.

  4. Visualizing Service Journeys: Utilize service maps to support stakeholder conversations by visualizing service journeys and touchpoints.

  5. Prototyping and Testing: Gain hands-on experience in prototyping and testing service concepts using the latest tools and methodologies.



Meet the Trainer

This workshop is led by Mauricio Manhaes and Lucas Manhaes. Mauricio Manhaes is a renowned expert in service design with extensive experience in the field. With over 5 years of experience, Lucas Manhães is a service design consultant focused on the implementation of user-centered solutions and AI integration. Mauricio and Lucas will guide you through the intricacies of integrating AI into service design, ensuring you walk away with practical skills and insights."


Who Is This Course For?

This workshop is designed for professionals who are interested in or involved in creating, delivering, or

improving services across various industries. The course is suitable for roles such as Service designers, Design researchers, UX designers, Product managers, Business analysts, Innovation managers, Customer experience managers, Marketing managers, Project managers, and Consultants. 


The course is also relevant for anyone who wants to learn how to use Language, AI, and service design principles to create innovative and customer-centric services.



Register Now

Don't miss out on this opportunity to be at the forefront of service innovation. Register now to secure your spot in the "From Keywords to Blueprints: An AI-Ready Service Design Framework" workshop. The workshop fee includes access to a complimentary 30-day subscription to the SDL Community’s expert AI.ssistant on the Tmpt.me platform. Additionally, if you also register for the 6-week course "Service Design Logic: From Keywords to Blueprints" the investment for this workshop will be discounted from the full course registration price of €2,320.00.


Join us to transform your service design approach and lead your industry with innovative, AI-driven solutions. Register today and step into the future of service design!



 

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For any questions, feel free to reach out to us at academy@service-design-network.org.


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