Hear From Past Participants of the SDN Academy "Masterclasses Series"
- SDN Academy
- Dec 10
- 3 min read
Our Masterclasses Series course covers eight modules over the course of eight weeks, and delivers Professional Accreditation to experienced service designers and senior designers with 2+ years of experience.
Still trying to decide if the course is right for you? Our past participants' testimonials speak for themselves!
“I took this course with the goal of getting more formal training in service design beyond books or trying out methods. This course definitely delivered. The hands-on experience, outside the box perspectives and community feel of the course were exactly what I was looking for. This course really challenged me to think in new ways and expanded my skills as a service designer. I highly recommend you take on this course!”
Denise L., Higher Education, Michigan, USA
“I enjoyed the way the material was organized - each module was standalone yet the material seemed to build on prior weeks (or it all just fell into place perfectly!). Each instructor was thoughtful, organized and brought so much to each module - specifically their years of wisdom and experience - worth so much more than the price of the course! I had not expected to find so much of the material so immediately applicable, but I found that I was able to apply learnings from each week easily to my day-to-day. I highly recommend the Masterclasses to both burgeoning service designers, and to seasoned practitioners, for its stellar instructors and well-crafted topics.”
Bethany Polentz, VP/Service Designer, Wells Fargo, California, USA
“What I loved most was how each instructor brought their unique perspective, which made every module feel fresh and relevant. Whether it was Prototyping, Systems Thinking, Sustainability, or Pitching, I gained so much that I’m excited to apply.”
Hanan AlAnazi, Service and Experience Designer, Saudi Post/SPL, Saudi Arabia
“Having the chance to learn from and discuss with leaders in the field was also a great advantage of the course and one of the reasons I decided to choose it.”
Patrycja Rudnicka, PhD, Researcher/Lecturer/UX expert, Katowice, Poland
“The Masterclasses were an enriching and well-structured learning experience that deepened my understanding of service design in a practical, meaningful way. I especially enjoyed the clarity of the frameworks, the real-world examples, and the discussions that helped translate theory into actionable approaches. I’m taking away a more adaptive, human-centered mindset that I can apply directly in my work. I would recommend this course to anyone who wants to strengthen their service design practice, build confidence in co-creation, and learn how to design with empathy and intention.”
Latifa S., Transport, Dubai, UAE
“I enjoyed learning from the instructors -- they are all experts in their fields, and were able to share so much of their expertise, answer questions, and provide guidance and feedback. I found the weekly assignments extremely helpful in driving home the point of the lesson. I found they made me think deeper about the content of the lecture and resources, and in some cases provided some very tangible take-aways that I could apply to my current work. I'd recommend this course to anyone who ‘does service design,’ even if it's not your actual title - for me it brought my perspective and understanding of the field to a new level. Very useful for practitioners looking to push beyond the edges of their current capacity in the field.”
Liz M., Technology, Victoria, Canada
The next edition of the course begins on 5 March 2026. Early Bird prices are available through 19 December 2025.
Take the next step in advancing your career and register to join the fourth edition of the course today!
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