SDN Academy Video Launch - Happy SDDay!

Updated: Jun 2

Do good - give back! - The SDN Academy is pleased to share with you the release of a curated collection of free online lectures and mini-courses as part of a new online learning initiative.

In April 2020, the SDN Academy, in light of the COVID-19 pandemic, launched a series of free online lectures and mini-courses as an agile response to the ongoing learning needs of the community. These sessions, led by a global group of SDN trainers and speakers, focused around several trending service design-related topics. We know that many in the community were unable to actively participate in these courses, which is why we are pleased to present a curated collection of those sessions in recognition of Service Design Day, all for your viewing pleasure.

Find all videos here:

We want to thank all of the incredible trainers and speakers who shared their knowledge with us and hope that you enjoy these videos. After viewing, we would welcome your feedback here on their content, as this is the first step in delivering more online learning to the community and your insights are essential to ensure we get this right!

Our Service Design Day Theme this year is again "Do good - give back!" a theme we felt appropriately aligned with all the challenges currently facing society. We, at the SDN, have also felt the economic effects of this global pandemic, with significant losses to our income significantly affecting the stability of our organisation. We, nevertheless, are committed to weathering these circumstances and hope that you might consider, upon viewing this curated collection of videos, a donation to help our non-profit organisation survive. We would be most grateful for your support.

We wish you all a Happy Service Design Day!



on-demand course

SDNA on-demand course

Course language:


Курс - погружение в мир сервис-дизайна с целью внедрения изменений в подходе при решении бизнес-задач.

Ten Basic Principles of Service Design

7 Dec 2020

SDNA online live lecture

Course language:


Learn more about ten key principles of service design in this SDN Academy lecture.

服务设计的时代机遇 - The Era of Opportunity for Service Design

on-demand lecture

SDNA on-demand lecture

Course language:


This course emphasises the necessity of service design and how to design user-oriented service systematically.

User Research Masterclass - The art of asking

25 Nov& 02 Dec 2020

SDNA online live course

Course language:


Learn more about psychological research fundamentals and powerful conversation techniques in this SDN Academy Masterclass.