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NEWS STORY

Let's talk about Strategic Design in Organisations!



Today, more than ever, the role of design is to shape human needs as we deliver new service models to improve human lives. As design professionals, we continue to experiment with new ways to provide solutions for complex problems.


During the two-part course "Strategic Design in Organisations" with SDN Acc. Master Carol Massá you will learn about the role of service design in organisations today, identify design challenges from an inside and outside-in perspective, and ultimately start to take actions to close gaps between people, processes, policies, and platforms in your organisation.




What is Strategic Design?


Strategic Design ... #1 - ... is the ways in which designers can apply their skills in a strategic setting.

#2 - ... is the application of service design.

#3 - ... is the interconnected layer in organisations to bridge the gap between an idea and implementation.

#4 - ... takes a village and is about partnerships with key stakeholders in the organisation.

#5 - ... ensures consumer and business needs are being met.



What are the takeaways from this training?​


  • Introduce key service design concepts that help convey the value of the practice and how to get buy-in to do this work

  • Share insights on main challenges when doing this work in mid to large size organisations

  • Illustrate how service design acts as an strategic connector between departments in corporate and consultancy settings

  • Empower participants to become cultural change agents in their organisations



The workshop is aimed at Service Designers, UX Designers, Design Researchers, Experience Designers, Experience Strategists. If you're interested in attending but you can't afford it, the SDN supports financial inclusion as part of their DEI mission, so feel free to reach out to them at info@sdn-academy.org.



This workshop provides a valuable opportunity to learn the skills and knowledge needed to develop a strategic mind-set to apply Service Design in your organisation. So mark your calendars for August 9-10, 2023 and join the SDN Academy for this exciting workshop!




About the trainer:


Carol Massá is a multi-disciplinary designer that has worked in different fields of design. For the past ten years, she has worked with graphic design, branding, advertising and most recently consulting and mentoring Fortune 500 companies through a service-design approach. Today, she is a Design Manager at AdventHealth Central Florida Division, helping the organisation deliver meaningful healthcare service experiences. Her mantra is to empower people and organisations for change and foster innovation.






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SELECTED UPCOMING COURSES

Service Design Practitioner Curriculum (Training + Acc.)

June 4 - August 20, 2024

SDNA online live course

Course language:

English

English

The Service Design Practitioner Curriculum is designed for those who want to build a solid foundation of service design practice and gather theoretical foundations, methodological skills, and practical experience.

"Yes, and" - With Improv for Better Service Design

May 25, 2024

SDNA online live course

Course language:

English

English

Discover and experience key values of the improv applicable to service design.

Systems Thinking: The Yin and the Yang sides

on-demand course

SDNA on-demand curse

Course language:

English

English

Through this course, learners will develop the essential attitude of thinking in systems, reflecting on thought patterns, comprehending relationships, connections, and interrelations, and exploring a wide variety of disciplines.

Service Design Leadership Lab

May 17 - Sept 26, 2024

SDNA online live course

Course language:

English

English

Nowadays, leading (service design) teams is a very responsible and demanding task in both traditional and agile organisations. This 4-module learning journey is designed to support current or prospective leaders in managing their broad range of daily tasks.

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